How to Generate Leads for Your SaaS Business

Think of your SaaS business as an orchard. If you don’t tend the trees, they won’t bear fruit. Similarly, if you don’t maintain your services, you won’t make a profit. Generating leads for your business is an essential step in maintaining your business’s health and growth. We’re here to show you why and how lead generation can work for you! 🧲

What is Lead Generation?

A lead is someone who has shown an interest in your product, to the point where they’ve given you their information. You’ll need to nurture this interest to turn it into customer action, as well as generating more leads for your business.
There are three stages to creating leads for your SaaS business:

Attracting Visitors

You need to attract people to your website or platforms to create leads for your business. Only then can you give them a form and ask for their contact information. For this, you’ll need a strong lead magnet to draw them towards your page. A lead magnet offers value, such as a free download or product discount.

Encouraging Action

To access the lead magnet (free ebook etc.), the visitor must click on the call-to-action (CTA) and ‘land’ on your landing page. So the next step is to use compelling content to engage your audience and encourage them to click.

Conversion Time

The third and final stage to creating leads for your SaaS business is to convert visitors into leads. Your landing page should be set up to provide more details about your lead magnet offer. If the prospect likes what’s offered, they’ll complete the process by filling in the form on the landing page to get the offer. Once the prospect’s information is captured, the visitor becomes a lead.

So we know what creating leads for your business means, but how do you go about doing this? Let’s jump right in.

How To Develop a SaaS Lead Generation Strategy

Increasing your conversion rates is influenced by the lead generation tactics you use. It’s essential to evaluate these tactics so you can increase leads for your business.

An effective lead generation strategy requires innovation. Whether it’s trying something new, revamping old tactics, or amping up approaches that are working — creativity is key! But before you can get creative, you need to plan your basic lead generation strategy.

Here are the steps:

1. Establish Objectives

The first step in creating leads for your business is to set out your lead generation objectives. Make sure these objectives are specific, realistic, and measurable.

2. Figure Out Your Target Audience

Next, you’ll want to narrow down your target audience — who do you want to attract to your page? Finding the right target audience is essential to creating leads for your SaaS business. You have to understand your target audience and their needs to offer something that they will perceive as valuable.
A great way to pinpoint your target audience is to collect data and segment your audience. Try providing surveys or conducting customer interviews to collect this information. Then you can analyze the data and collate it to define exactly who your target audience is.

3. Define Your KPIs

You need KPIs to track your business strategies’ performance and if they’re creating leads for your business. This helps you see where you can improve, save time or money and determine if you’re giving your visitors the value they’re after.

We’ve mapped out what creating leads for your business entails and how to create a strategy. Now we need to look at specific tactics that can make your strategy ultra-effective.

Learn the top ten lead generation tactics on PayPro Global’s blog.