Are you tired of sending emails that get replies like "No" "Unsubscribe" "STOP" if any reply at all?
Since the start of the year we've sent over 40K cold emails and crafted a template that has yielded up to:
This post is particularly useful for anyone who has a list of prospects they want to cold email and ensure they get results.
TLDR => templates at the bottom
Though I suggest to take 2min to read through the following lines if you don't want to mess up your outreach.
First, verify your deliverability (aka do your emails actually reach your prospects' inboxes or do they land in spam, worse do they bounce because the email addresses you have are not valid...).
What to do:
MXtoolbox - to check your domain health
UseBouncer or NeverBounce - to check your email list before sending
2/ Custom Variables
You have to ensure you at least have
Most emails only personalize the "First Name", and think they're on top of the game when they add “Company Names" to their arsenal.
Well, 90% of sales already do that with little results. The 10% remaining are those going the step further :)
Use email to connect with people. Not to sell. The sales can only happen when you first connect with someone.
In a world of Business to Business sales, we tend to forget that behind each business lies a human.
It's all about standing out from the crowd. If you cold-email someone, you can be sure you're not the first one to do so.
You will not only compete with others, but also with any kind of notification we all receive: texts, calls, instagram, facebook messenger, twitter, linkedin etc...
The key is to:
We're giving one type of icebreaker on the template. Its goal is to talk about the prospect before you talk about yourself.
Everyone starts with the standard: "Hello X, my name is Y and I do Z".
We suggest to only talk about yourself when you first acknowledge the prospect with something specific to them.
The talking ratio should be 80% about them 20% about you - with the first sentences being about them
If you send each email 1 by 1 and copy paste the text. Please stop now.
You can also use CRMs like HubSpot, Pipedrive, Salesforce...
You will find 1 email template (with 4 subject lines) and 1 LinkedIn opener template.
And yes it's FREE.
Happy Emailing - let me know what results you get :)