Heyho IH!
No matter how innovative/great/useful/cool your product is, one thing is certain: it will not get sold by itself. You can’t have any customers if they aren't aware of your startup.
Early startup traction can mean the difference between the success or failure of the product and thus the success or failure of your startup.
There is also one more certainty: there is no overnight success.
But here’s the good news: early traction doesn’t have to be expensive!
Here is the complete guide to getting early startup traction. Enjoy~