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How to hire a graphic designer?

Here are a few tips, in no particular order:

1. Prepare a Creative Brief -

Look at it like drawing up a game plan with a clear objective. This brief will set the tone for the entire project and will give your designer the necessary insight, background, and foundation for the effective creation of the design.

For an overview, your design brief should include the following:

  • Your company’s profile
  • Who is your target audience?
  • Who’s your competition?
  • What is the project?
  • Reference materials
  • Any definite do’s and don’ts with the colors and design
  • What is the time scale?
  • A list of deliverables

2. Identify the skills you need in your designer -

Apart from the usuals like creativity, past experience, and technical knowledge you need to consider the communication skills, accessibility, problem-solving skills, and the client handling ability of your designer.

3. Choose the kind of designer you want -

You will have to choose from an in-house designer, freelancer or an agency to find the right balance between expertise, timing, and the cost. If you want total control on your design project then in-house hiring is a good option. But at the same time, it is not easy to find the right creative talent, especially in a time-sensitive hire.

A freelancer can offer expertise in the niche you require with a new fresh perspective and wider knowledge of the subject. But you won't get dedicated support and communication can be a bit of a hassle. Outsourcing to an agency can help you reduce overhead expenses by 10-15%. You can also get access to on-demand graphics with expert quality and 24*7 support.

4. Keep the budget in mind -

The salary for a designer varies depending on how much experience they have and through which medium they are working with you. If you decide to go for an in-house designer, you'll have to spend somewhere between the following range:

  • 0-2 years of experience: $40,000/yr to $49,000/yr
  • 2-5 years of experience: $45,000/yr to $57,000/yr
  • 5+ years of experience: $51,000/yr to $71,000/yr

A freelancer will usually work on hourly rates that can range from as low as $20/hour to $90/hour on Upwork.

4. Prepare a good job description -

Put together a job description including the responsibilities, skills, and experience necessary for a designer. It will provide a better understanding of the job position roles and how they help the organization to grow.

5. Plan the KPIs to manage a designer -

You won't be able to measure the creativity of your designer. So you'll have to put together some Key Performance Indicators (KPIs) you can use to map the impact of your designer. These can be:

  • Their estimated vs actual time spent on a project
  • Their client satisfaction rating
  • Communication skills
  • Conversion rate on their video content and other social media graphics

If you do follow these steps then hiring a designer will be a little time consuming but a successful task. You'll definitely find someone great.

You can also refer to the full post on how to hire a graphic designer in 2020

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