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How to identify your developer super fans

  1. 4

    I read this post and I wonder: are you sure searching twitter for "superfans" is the way forward? I feel like that's really not the audience for developers-as-a-fan. I would rather focus energies on more "developer friendly" communities.
    HN, devto, reddit - just come to mind - those are SUPER-developer-centric communities. Twitter is super MEH~ for devs but great for marketers/activists!

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      Twitter is just one place to search for developers. Leveraging Orbit to see where your developers spend their time is better, but it still can’t find data in private communities. Developers spend time all over the internet—the best places is the niche developer communities that are usually private, but folks who aren’t developers obviously can’t obtain data from there. I agree that just Twitter isn’t the answer, but you have to use some form of public data to analyze your hypothesis.

    2. 1

      Depends on the developer type - Twitter seems to have a lot more frontend engineers, than backend engineers.

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        Agree. Many developers spend time on Twitter but they surely all aren’t on Twitter. Having your own product community your developer customers can spend time in is key too. Enterprise developers can be incredibly difficult to track down also. They tend to do their job and check out after, not spending much time on engaging in developer communities. (This is not always the case but I can bet others will echo the same sentiment).

  2. 2

    Thank you so much @rosiesherry for sharing!

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