Hello there Indie Hackers,
About a month, ago I've launched Page2API, a Web Scraping API.
I did the usual launch: IndieHackers, HackerNews, ProductHunt.
It generated some organic traffic and created visibility for the product, generated some sign-ups, and even some paying customers.
A few weeks after, I launched a Google Ads Campaign, TLDR: It did not convert.
I had to shut it down and launch another one, but this time based on long-tail keywords only. Fewer but more relevant traffic. Better interaction, but still weak conversion.
At this point, I must start to bring some organic traffic to the website and do whatever it takes to make it convert.
Do you have any pieces of advice on what to do next to make this possible?