How to invest on right digital marketing efforts?
I hear that almost 50% of the digital marketing spend in terms of content creation and promotion is wasted efforts. They don't yield much.
I being a solo one man company , how to make sure to avoid investing time and money of this wasted efforts ?
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Customer success is a significant aspect for any SaaS business. When customers derive value from your service, they remain your customers and bring opportunities for additional revenue.
SaaS businesses measure those outcomes in detail with customer success metrics.
Metrics give you insight into the many aspects that determine customer success. These metrics help understand how a customer uses your product, track the number of customers you retain, the value of retained customers, customer churn rate, and more.
Most organizations use several methods of measuring customer success for a better picture. Sometimes metric needs to be changed during the customer life cycle.
We’ve highlighted 16 actionable customer success metrics that will help you get a clear view on what works best for your SaaS company and stop investing time and money in wasted efforts: https://bit.ly/2ZiKTdt
Being a solopreneur means that you won't have enough time and resources to dedicate to your digital marketing effort.
Therefore, you should wisely allocate your money and time. The only metrics you should follow is the sale of your product (daily, weekly, monthly, quarterly etc whichever makes sense to you.)
If you love writing and generating content, then it is much easier to invest in content writing. Otherwise, you will burn out soon and won't enjoy the process. Because content marketing is a long term strategy allowing you to not just generate traffic but build brand.
In which case, it would be wiser to invest in paid ads and save time generating content every day. If your customer acquisition metrics is resonable than your paid ads process can be highly scalable then content marketing. But don't forget to build a brand along the way.
If you haven't done content/digital marketing previously then it is going to be a uphill battle learning and making mistakes. May be start by investing on understanding the whole process and matching your expectation with the process.
From your website, I can see that you seem to have 1000s customers. May be start by understanding what worked with them and learn their customer journey. Speak to your active users one on one and make notes. This will allow you to prepare better strategy then simply post content that donot match with your target audience.
This is a tricky question. It just doesn’t have a simple answer.
To try and answer your question, one would first need to know what your product is.
As a baseline marketing requires a ton of trial and error. That’s usually where the money goes.
The options are endless. You’d need to decide which direction is best to start trialing. Try to think of where your end user would hang out. What would they search for. Who would they even be? Can you explicitly define this person/user?
I know this isn’t a quick and actionable answer. It just isn’t a cookie cutter solution.
Hoping it helps guide your thought process in the right direction!
I run a product in the space of Accessibility Solution
My product name is called Accessibility Enabler
My customers are business website owners in countries like USA, Australia, UK.
So with that said, accordingly to you digital Marketing is more of the trial and error. Then How should I measure success ?
How to say that worked and this did so so and that field. What metric to measure.
I can feel your pain:-)