Everything I've learned, I learned either from Chris of KintuLabs or from trying and failing. Everything he's ever told me has come true.
He's launched a new course. You should consider it.
It's called Profitable Newsletters
Now that you can now learn from him too. I wanted to go through a few things I've learned from Chris over the years.
I'm not promising you'll become rich from what I've done. You could make a healthy side income. You could buy a new car in a couple years.
You can become a thought leader in a nascent industry.
I can guarantee that you'll keep your risks and costs low.
You'll be able to make some amount of revenue within a year.
And you'll be able to build a community.
It's hard to keep curating news each week, when you don't care.
Others, at this point might say "niche", but I'm not a fan of that word.
Pick a topic, a category, something of interest to you.
You'll want to find at least 50 sources that you can link to. You can curate.
Because you need to know there's a lot of info. And you need access to it. Not just that it exists. One challenge I have right now is that there's great content behind a few paywalls in my industry. Nobody can get there unless they pay. But thankfully I have 67 other sources to go to.
This content has driven tons of new subscribers to me. ( I published on Medium 2 years ago)
You should know the players. The people. The Companies
If you don't, find them.
✉️ Email them.
Tell them about your newsletter. They'll sign up.
They love the same subject as you, and should be curious to know more, read more, keep up to date.
And ask them for articles they are reading/writing/finding.
Feature them in your newsletter.
✍🏽 Write about their work
📣 Feature their writing
📝 Interview them
🌈 Or ALL THE ABOVE
Don't hire any VA
Use free tools as long as you can.
Use Mailchimp up to 2k subscribers. ConvertKit up to 1k.
The only expense you should have for the first month is buying a domain.
Or launch on substack, if you want to keep costs to $0.
Yes you can find sponsors from the very beginning. Doesn't mean they'll pay you, yet.
This is one super-duper trick, or hack.
I'm not sure if Chris knows he taught me this. I'm not sure it's in his new course.
It doesn't matter how many subscribers you have right now. You can do this 2 weeks after you launch your newsletter.
Write a list of companies products, services. Write down those you think would make your readers better.
Everyone wants to be Wealthier, Healthier and Happier.
Find the products that do that for the specific people who read your newsletter.
Put all the companies in a single list. Find contacts at those companies.
Marketing managers or Social Media Managers if a larger company. Smaller, email the founders.
Email them about your newsletter. Let them know that you'd like to feature them in the newsletter to your audience.
Add a P.S. asking them to subscribe to keep up with the information you're sending each week.
If you can do this 10 times a week, you'll have reached out to at least 200 potential sponsors within the first 6 months.
If you got 1,000 subscribers within 20 weeks (50 new subs per week)
You then charge $50 an ad for the rest of the first year of your newsletter.
$50 x 26 weeks = $1,300
$1,300 of revenue in the first year.
You'd still be in the free email category and not have to convince a single person to sign up for $5 a month.
You'd only have to send one email a week.
If you want to send more to paid subscribers, You don't even have to choose between premium or ads. You can do both.
one more benefit for paid subscribers: No Ads.
You don't have to take advice from me.
He's created a course that walks through every single step in way more detail.
Get Chris' Profitable Newsletters Course
Andy Cloke already created a newsletter after taking Chris' course.
First week of November 2017.