Content creation to grow your brand is a long term strategy. To gain an audience, you must write high-quality content. Writing high-quality content takes a lot of time. Spending a lot of time only to have no one read your content is frustrating. This makes you not want to continue to write. However, if you don't continuously write, you won't get any meaningful results.
This begs the question: Is it worth creating content at all?
This is the question I have been facing lately with the content I have been writing. Ironically, it seems like I don't have enough time to decide if I should keep writing, so I end up writing once a week to further postpone this decision.
Ideally, I could continually write the content I like and see small but steady growth. However, this is not how it generally turns out. The success of your content more often than not follows a Power Law distribution, where your best pieces perform orders of magnitude better than all your others.
This right here is what I find makes creators frustrated. If you write a lot and no one pays attention, then perhaps you need to rethink what you are writing if your goal is to have a large audience. However, if 1% of the time your content does exceptionally well, you always compare your next articles to this benchmark. Since 99% of the time you won't meet your new standard, you get frustrated. At least, this is what I feel happens to me.
So the question is, how can we avoid this feeling?
I think there are 3 major ways to combat frustration in this situation:
Thanks for taking the time to read this. If you have any techniques you use for managing frustration with content creation, please share it in the comments!