4
1 Comment

How to optimize LinkedIn ads?

Having used FB ads I'm used to creating ads for the type of people that visit Facebook. What are the key differences for optimizing an ad for a professional audience? How should my strategy differ in B2B marketplace than a B2C?

#marketing

  1. 2

    I think B2B often times is about the industry you are in. If you can share interesting content / insights about a specific industry then the people who work in this space will be interested in it.

    So if Facebook is about entertainment then LinkedIn is about Industry Insights + Entertainment.

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 49 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 28 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 15 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments