How to REDUCE (not prevent) emails going to spam - Way #3

Way #3 - Don’t use a misleading subject line

Here are 4 examples 👇

❌ Pretending to be someone you’re not.

“Hey [name], I still remember our date two nights ago”.

The sender is pretending to have dated the contact while the intention is to sell a dating course.
.

❌ Pretending to be a transactional message when it’s not.

“Your Order Confirmation”.
.

❌ Pretending to be a fake conversation thread.

“RE: [some words here]”

or

“FWD: [some words here]”

This tactic was often used by marketers in the past. This trick may have worked in the past, but nowadays, mailbox providers will treat it as spam.
.

❌ Pretending there’s an urgent issue when there isn’t.

“Suspicious activity detected on your account”

Not only is the sender pretending to be someone else, it also contains false information.

Mailbox providers think the sender is trying to scam the recipients.