I want to refer users of my site to local businesses and collect a referral fee.
Let's say I have a site that helps residents and visitors of my area discover biking trails. From the site I want to recommend a specific bike shop for rentals or repairs and receive a referral fee in exchange. How can I structure that relationship and ensure both parties are treated fairly? What checks can I put in place to make sure I get paid for the business I send them?
It feels a lot like affiliate marketing online but I'm not sure how to set it up in the real world.