1 Comment

How to use cognitive biases and philosophy to create superfans

  1. 1

    Hey. I spent most of my career in the music industry.

    I have a slightly different philosophy to building audiences as result. It works for all businesses but especially personal branding/ solopreneurs.

    It may or may not be useful to you.

    My general philosophy is to go wide to build an audience, go deep to create superfans.

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