The Art, Science and Cognitive Biases behind building Highly Engaged Audiences
Confessions of an ex-music manager Published Jun 10, 2021
Hey. I spent most of my career in the music industry.
I have a slightly different philosophy to building audiences as result. It works for all businesses but especially personal branding/ solopreneurs.
It may or may not be useful to you.
My general philosophy is to go wide to build an audience, go deep to create superfans.