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How to use Reddit for growth-hacking?

I'm new to the Virtual Community Building biz and I have got some questions:

How can Reddit be used to bring users/visitors to your SaaS/Website?

I managed somehow to gather 16k Karma points and was for a second really inspired by it, but now I've no idea how to use it. The power of the interactions there is stunning in some subreddits (r/technology).

But when you watch the relatively low stats of the subreddits (http://subredditstats.com/), like r/startups or r/indiebiz, I don't find an appropriate strategy on how to integrate Reddit into my funnel-design.

What are the possible strategies behind it?

Not bad was the discord channel of r/startups for finding some personal interaction and advice with quick response times, but is there also some benefit in it for my funnel-design?

My main target at the moment is getting referrals to our website.

I'm a newbie in Virtual Community Building and hope to get some good tips back. Any ideas? Thank you so much for your time, passion, and replies.

  1. 3

    I have a love/hate relationship with Reddit as a distribution channel.

    In the past, I was using Reddit to share blog articles I'd published. When I share the post, I'd create a condensed version of the article that offered the most value.

    At the end of the post, I'd mention that this was a summarized version of the full article.

    If the post started to see engagement, most community members would ask for a link to the full article. At this point, I'd respond to their comments, but also add an additional comment with a link back to the full post.

    Hope this helps!

    1. 2

      interesting strategy, so the article is published somewhere in your SEO content cluster and can be in the informational layer, correct? smart, thank you!

  2. 1

    Hey Sam!
    We simplified the growth hacking aspect on Reddit, by building Howitzer - the world's first marketing tool for Reddit, that allows you to find potential customers and send personalized messages at scale.

    Feel free to check it out, and let me know what you think!

  3. 1

    I thought reddit was only to share gifs

    1. 1

      really, ah that's my misunderstanding sorry... (but then there's much bla bla happening for only gifs).

      1. 1

        I didn't mean that literally :)

        But I'm yet to see anyone who has has success on reddit.

  4. 1

    Good luck with reddit man! I've tried a few times and failed like a boss :D
    Long story short, I've put that on hold - I may come back to it at a later time. I don't want to bring you down, but my results were far from stellar ;)

    1. 1

      haha, good man, same same - not different

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    This comment was deleted 4 years ago.

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    This comment was deleted 4 years ago.

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