71
21 Comments

How to write a landing page title

1) Speak with conviction

  • Don't say “We help” say “It's how”
  • Don't say “alternative” say “replaces”

alt text

2) You're on a speed date

If you can't make your product interesting in six words sell the benefits instead:

alt text

3) You’re not Vladimir Nabokov

Failed authors turned copywriters have a soft spot for fancy titles which say, quite literally, nothing. Avoid these at all costs:

alt text

4) How to choose a title:

Write down 10 titles. Show them to your friends. Ignore their advice. Wait 24 hours. Ask which one they remember. That's your title.

Memorable is more important than being likeable:

alt text

5) Your title should match your customer's mindset

Annie Maguire is a conversion copywriter. The majority of her traffic comes through personal recommendations. They're warm leads looking to solve a problem. So she leads with a solution!

Zenbu is a social media intelligence app. The majority of their traffic comes organically to their blog. They're cold leads unaware any problem exists. So Zenbu highlights the problem!

alt text

Thank you for reading. If you find this sort of thing useful, I've written plenty more case studies (likes this one) over on Marketing Examples. Any questions, I'll be in the comments.

  1. 4

    As always, brilliant tips, Harry!

    #4 reminded me of the guy who wrote 100 headlines for 100 companies in 100 days :D https://copyhackers.com/2018/03/writing-headlines/

    1. 1

      Ahh, that's really cool. Cheers for sharing Kacper!

  2. 2

    Super high value post. I can see why Marketing Examples has been off to such a good start ;)

    1. 1

      Cheers Rob - Appreciated

  3. 2

    This was super helpful. I am changing my landing page now.

    1. 1

      Cheers Raj - Wish you luck

  4. 2

    Super helpful tips, I always enjoy your emails and case studies!

    1. 1

      Thank you. Cheers Kamran :)

  5. 2

    Exactly what I was looking for the last 4 days! Thanks

    1. 1

      Cheers lambda - Pleasure :)

  6. 1

    Sometimes I don't like Tip 2. I come across products, and I spend five minutes figuring out what the product is.

    1. 2

      agreed. thats why tip 3 is important haha!

  7. 1

    Great post! Love to see more posts like this on IH.

  8. 1

    Another great issue!

    Just in time for revamping my landing page 🎉

  9. 1

    Super useful as always Harry!

Trending on Indie Hackers
I will promote your startup to 50K+ people 67 comments I made Session, a productivity timer that makes $5K/month in net profit, AMA! 23 comments I built an NFT Guide site. Feedback welcome! 15 comments I've teased this project for a while. Initial thoughts on this landing page? 12 comments Only 30 days! We finished a great Etsy products research tool 10 comments #1 on Product Hunt with an open-source project 8 comments