How top founders, freelancers or indie creators leverage podcast as a sales engine?

Are you using podcast to build a following and ultimately sell your service/products?
Well I'd tell you that publishing podcast into a void won't work. Imagine you publish new episodes each week, promoting it on social media and at the end not knowing who is listening to it.

I have created a very short free guide (7 pages), in which I shared how creators/freelancers like Azhelle Wade aka are building an interactive relationship with their audience through audio newsletters and benefit the relationship in selling services or products?

You can find the e-book here:
https://sowl.co/s/L6x2q

After reading the guide, let's discuss the topic more below in the comments section.