I’m the Founder & CEO of MonetizeMore. I started MonetizeMore in 2010 to build a bootstrap business that would dramatically increase ad revenues for publishers.
MonetizeMore provides ad technology to large Google AdSense websites. Publishers who monetize their audience via display ads can either outsource their ad operations so that one of MonetizeMore’s ad optimization teams will handle all their ad optimization tactics, execution, and strategy.
If publishers prefer to keep their ad operations in-house, they could use PubGuru (The Hootsuite of the ad technology industry) to get access to powerful ad technology to boost ad revenue performance and optimize via an easy-to-use platform while still getting full reporting transparency and maintain full ownership of their ad inventory.
I feel very grateful to say despite the pandemic, MonetizeMore has been accelerating in growth. In 2020 YoY growth was 70%. So far in 2021, we’ve seen 118% YoY growth. To be able to handle this growth, our global remote team has grown to 190 team members.
How we did it:
Our free Chrome Extension has been a great source of leads. This extension helps publishers diagnose and fix common ad stack issues with smart notifications.
Greater focus on YouTube Marketing. We found that our leads from YT were of higher quality than those from other marketing channels. We're launching mini social series and brought on a Video Producer to level up our YT game!
Focus on customer feedback. Our focus on customer feedback to fix issues and provide our customers more value has improved sales conversion rates, reduced churn, increased referred customers, and created a positive flywheel effect for MonetizeMore.
I don't want to make this post longer than it needs to be. I'm happy to answer any questions around lessons learned, etc in the comments :)