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How we grew 118% in revenues and over 190 in headcount during the last year.

I’m the Founder & CEO of MonetizeMore. I started MonetizeMore in 2010 to build a bootstrap business that would dramatically increase ad revenues for publishers.

MonetizeMore provides ad technology to large Google AdSense websites. Publishers who monetize their audience via display ads can either outsource their ad operations so that one of MonetizeMore’s ad optimization teams will handle all their ad optimization tactics, execution, and strategy.

If publishers prefer to keep their ad operations in-house, they could use PubGuru (The Hootsuite of the ad technology industry) to get access to powerful ad technology to boost ad revenue performance and optimize via an easy-to-use platform while still getting full reporting transparency and maintain full ownership of their ad inventory.

I feel very grateful to say despite the pandemic, MonetizeMore has been accelerating in growth. In 2020 YoY growth was 70%. So far in 2021, we’ve seen 118% YoY growth. To be able to handle this growth, our global remote team has grown to 190 team members.

How we did it:

  1. Our free Chrome Extension has been a great source of leads. This extension helps publishers diagnose and fix common ad stack issues with smart notifications.

  2. Greater focus on YouTube Marketing. We found that our leads from YT were of higher quality than those from other marketing channels. We're launching mini social series and brought on a Video Producer to level up our YT game!

  3. Focus on customer feedback. Our focus on customer feedback to fix issues and provide our customers more value has improved sales conversion rates, reduced churn, increased referred customers, and created a positive flywheel effect for MonetizeMore.

I don't want to make this post longer than it needs to be. I'm happy to answer any questions around lessons learned, etc in the comments :)

Best,

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    Congrats on MonetizeMore's growth. I'd love to hear the other half of the story: https://www.indiehackers.com/post/tell-me-the-other-half-of-your-success-story-7dec3e3d17

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    Interesting post, what Chrome extension did you use to get more leads? And do you have any advice to market a YouTube channel?
    Oh and congrats on the growth! :)

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      Thanks :)

      The Chrome extension is our proprietary technology. Our business is about helping ad monetized publishers increase their ad revenues, so the free Chrome extension helps them diagnose common problems around monetizing their ads. Basically, the Chrome extension gives value upfront, with no strings attached. Here's the link to it: https://chrome.google.com/webstore/detail/pubguru-ad-inspector/nnoilpdinmjmdfpkdkbbkajejflbkoma?hl=en

      Re: YT Marketing, some of the things that have helped us include making higher quality videos, posting compelling calls to action, using the YT end features to link to another one of our videos as an autoplay option, pinning a comment to the top, and sharing a relevant URL.

      Ahrefs has a handy guide here if you want to check some of these techniques out: https://ahrefs.com/blog/lead-generation-tactics/#rank-videos-on-youtube

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