Just shipped my first product, addtocal, today! 😃 It's a service that lets you create events quickly and share them over social media such as twitter, Instagram stories (via the new link stickers), facebook, etc.
What differentiates addtocal from others is:
a) Event creators can easily tune every aspect of the calendar event, even including the reminder time (i.e. remind attendee 15 minutes before / 1 day before / etc).
b) The event link is shareable within Instagram stories. This was not trivial but I made it work!
c) Event attendees don't need to sign up, give their email, or give up any of their data at all in order to add an event to their calendar. They just tap the button. This removes friction and should increase clickthrough rate (CTR).
Before answering my question, give it a try (works best on mobile):
My question is: how would you market my webapp? I am very lost + confused when it comes to marketing. I'd appreciate any pointers you can give! 😃