How YouTube ads are working since Google opened up advertising on more channels

As shared on IH last month, YouTube recently made it possible to advertise on smaller channels, including those not in their Partner Program.

At LanguaTalk, we've found Google search ads for language tutoring has become too expensive to run on a large scale.

So last month, I created a YouTube ad, and placed it on dozens of language learning channels.

I adapted the video for each specific language - here's the video for Spanish.

It's early days, but over the last 2 weeks the ads have doubled our lead flow, and the cost per trial booking has been 50% lower than search ads.

In case you're wondering how much it costs to create an ad like this, it cost us only around $280. I created a script, picked some free clips on Pexels, and hired a voiceover artist as well as a video editor.

I'd really appreciate your honest feedback on the video in the comments - what's your first impression? What could be improved? What would you test?

And if anyone has also tested YouTube ads, what's been your experience?

If you're thinking of testing YouTube ads yourself, my girlfriend came across this webinar. It's a guy from Google, and another from an ad agency, so they're a bit biased, but maybe you'll learn something.

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