Hello Indie Hackers :)
We have launched two times on ProductHunt: in 2020 and in 2021. We even acquired Product #2 of the day, an enormous 1400% traffic, and a 950% Sign-Ups boost after the second launch. MetaSurvey gained some early users and sales. We are updating the Landing page based on feedback — conversion to Sign-Ups is pretty high (7,64 %)
Sadly, Pro sales are growing very slow! Besides, Pro users solve their tasks and return to Free plan or leave.
Dear IndieHackers community — I encountered a growth/traction obstacle. I will be grateful for your help! What do you think is the growth problem? Is it a poor presentation of UVPs/USPs on Laning page or incorrect Pricing and Plans? Maybe weak pitch or low traction?
I don't want to shut down the project *( Please, help it live.
The idea was born in Fall 2019 when I have joined a team of 11 talented IT guys on a 2-day hackathon weekend in Saint-Petersburg, Russia. It was held by IndieHackers community leader @alexanderisora, Founder of Unicorn Platform
We validated new ideas for a hackathon and were trying to make a poll. Surprisingly, we found that most Online Survey tools have boring and bland Forms and poor mobile adaptation (the UI was often stretched from a desktop design). Also, the survey-builders Dashboards UX was often clumsy and overloaded with panels!
So we decided to build a fun alternative to SurveyMonkey and TypeForm with light and friendly Dashboard. We focused on beautiful, fun to take surveys UX, which would improve the Response Rate.
After 48 hours, an MVP was born. It had only 1 survey option— Swipe cards. But they were fun to take and cool. We created a team and, after 2 months, MetaSurvey 1.0 was built. It was ready for a ProductHunt launch!
On D-Day product got Product #2 of the day on PH, becoming viral and drawing community attention. The founders' and indie hackers' community feedback was highly positive! We thought that "fortune smiled upon" our team and the market fit is found: MVPs and ideas validation for Early Startups and Founders.
I started Twitter and IndieHackers activity, wrote posts did networking. Soon enough, we got early users, sales, and feedback. In the first month after launch on PH, our product acquired 3 Pro users and dozens of Free!
We were celebrating. But the true D-Day was ahead...
Soon after PH launch, 9 of 11 founders left for their projects or lack of time — only 2 makers left: @standiz and @tereshchenko_kn. We decided to "take a chance" and continued building and improving MetaSurvey. We loved it. We were adding features (mostly not requested) and fixing UX/UI or core bugs. We took one day off on Sunday.
For 12 months, we worked in "heads-down mode" 4-6 hours a day, before and after our desk jobs. We even had to change our daily regimen. My co-founder was waking up at 6AM — and working before his desk job. I was building UI till 3AM after my main job. We had no personal life.
We were obsessed with building a unique and cool Survey creator with super higher Response Rates (RR)! A tool that would help founders to validate their ideas, saving time. We also wanted to re-invent a feedback gathering via fun Tinder-like and gamified UX.
Yes, we used our surveys to improve MetaSurvey! We created 2 surveys and collected over 150+ responses. The Response Rate is 88%.
We found that the Online Survey market was full of competitors. We analyzed 45 competitors in detail — only 7% of them had a user-friendly builder UI. Mostly, people hated taking and creating forms.
Core values /USPs:
On 1-st of May 2021, after spending 1600+ hours, we finally released v2.0 and launched it on PH. I wrote an article about the launch on IH. We were dreaming of boosted up visitors, high conversions, and hundreds of sales!
Actually, we got stats even better than expected: 1400% visitors, 950% Sign-ups in the first 3-4 days after PH launch, and 1300% Goals reached on our Landing! That was the highest metrics spike since the product launch in 2019. We got 700+ visitors and 55 Sign-ups, more than for the past 5 months!
The sad part — we got only 2 sales after the v2 launch (1 of which was a random Free user that converted to Pro after an E-mail with a discount). Although we had 0 users from the first PH launch ;)
The insight followed: something is totally wrong with the USP, Market fit, or the Pricing.
Our MRR started to go up after the v 2.0 launch, but the growth is slow! The conversion from Sign-Ups to Pro is 5,2% [MRR]
Dear IndieHackers, I will be grateful if you advise. What is a growth problem? Is it a poor presentation of UVPs/USPs on Laning page or incorrect Pricing and Plans? Maybe weak pitch or low traction?