I hate naming things, whether it's function names in my code, layer names in my designs or product names for my side projects. I always go back and forth on what to name things until I'm in trouble.
Recently I named my icon manager Norde Source, I had planned on then making more products under the Norde name and Source was supposed to be the name of the icon manager. However everybody seems to call it Norde and some even thought they would get the source code along with the app. Not exactly my plan but in the end I'm ok with just calling it Norde. So I've started doing that.
Now my problem is though, what should I call my new project? It is sort of a brand management app. At first it will be focused on making it easy to create a brand guide (also called brand book, style guide, or whatever). But eventually it will make it easy to apply your brand to various things in a few seconds, like social media assets, mockups, patterns, press kits, etc..
I've been calling it Baseline, and I own baseline.is, which is the domain I've been using for the tiny promotion I've done so far. I like the name Baseline, since it's somewhat related to what I'm building. Baseline is the bottom line in typography. It also means a starting point for something, in this case it would be your brand. But then I doubt that name because there are so many things called Baseline, if you google it, a shit ton of things pop up.
I could add a twist to it, and call it Baselino, since I bought Baselino.com in a rush thinking it would be the solution. But I also own a few other domains that I've collected for various ideas. I've listed them in the poll.
I'd love to hear your thoughts, I really, really hate naming things. Especially products because it's harder to rename it later than a function in some code 😄