I hate naming things, help me out? 😅

I hate naming things, whether it's function names in my code, layer names in my designs or product names for my side projects. I always go back and forth on what to name things until I'm in trouble.

Recently I named my icon manager Norde Source, I had planned on then making more products under the Norde name and Source was supposed to be the name of the icon manager. However everybody seems to call it Norde and some even thought they would get the source code along with the app. Not exactly my plan but in the end I'm ok with just calling it Norde. So I've started doing that.

Now my problem is though, what should I call my new project? It is sort of a brand management app. At first it will be focused on making it easy to create a brand guide (also called brand book, style guide, or whatever). But eventually it will make it easy to apply your brand to various things in a few seconds, like social media assets, mockups, patterns, press kits, etc..

I've been calling it Baseline, and I own baseline.is, which is the domain I've been using for the tiny promotion I've done so far. I like the name Baseline, since it's somewhat related to what I'm building. Baseline is the bottom line in typography. It also means a starting point for something, in this case it would be your brand. But then I doubt that name because there are so many things called Baseline, if you google it, a shit ton of things pop up.

I could add a twist to it, and call it Baselino, since I bought Baselino.com in a rush thinking it would be the solution. But I also own a few other domains that I've collected for various ideas. I've listed them in the poll.

I'd love to hear your thoughts, I really, really hate naming things. Especially products because it's harder to rename it later than a function in some code 😄

What should I name my product/domain
  1. Baseline.is
  2. Disory.com
  3. Bedsoup.com
  4. 4duo.com
  5. Baselino.com
  1. 5

    Baselino, reminds to vaseline, Baseline sounds stronger.

    What a about :

    - "Brendable".
    Playing with Brenda and Brand.

    - Statement.
    Companies are making a statement...

    - Sinequeanone
    A must have it means.

    - BrandMark
    Playing with Brand and Mark.

    - Emblema .io is not taken.

    - Brandory

    Bedsoup? Really?

    1. 1

      Oh I actually really like Brendable, too bad the .com was taken earlier this year 😩

      Haha Bedsoup was a wildcard I bought because I thought it sounded fun and memorable. In a way it worked because it caught your attention ;)

      1. 1

        Noo. How bad.

        • Brandomatic ?

        It did work, though...

        1. 2

          I'll find a use for Bedsoup.com one day! :D

          I think I remember some product being called Brendomatic, still couldn't find it on google.

          1. 2

            Oh really? D G*&^?,:'B*^$&;"* !!!

            Will see what you come up with...and I am impatient to see your product.

  2. 3

    It looks like trybaseline.com is available and cheap!

    Also, it's a bit different, but basepine.com appears to be available, pronounceable, and unique too.

    1. 2

      Hey, thanks for the suggestions! Always good to have more options! :)

  3. 2

    Hey Gilli,

    I made this lesson about starter brands, I hope it might help!


    1. 2

      This is awesome. Thanks for making this.

  4. 2

    I voted for baselino.com, but I like @lukeph's suggestion of trybaseline.com as well!

  5. 1

    I think Baseline is a great name!

    1. 1

      I think so too! And I guess majority of people do, so I think I'll just stick to it. Thanks for your help! :)

  6. 1

    You can search for inspiration at https://namelix.com

    Just enter a few keywords and filter how you want your name to be and get inspired!!

    I've used this many times to get inspiration for projects names. ⭐⭐⭐⭐⭐

  7. 1

    Well, baselino sounds weird in spanish. I was thinking baselinea.com (linea = line in spanish).

    1. 1

      Hmm interesting, thanks for the tip that it sounds weird in spanish. Baselinea might be a contender!

  8. 1

    Hi Gilli

    I don't mind competition, but it's a bit disappointing to see you working on a competing product right after I hired you to work on brandmark. I hope you see how it would be a conflict of interest as a freelancer..

    1. 1

      Hi Jack,

      I can see how it might sound that way, however this is not a competing product, it has nothing to do with logo generation or creating the initial brand, it's more about taking the brand and managing it and doing things with it, in the same sense that my app, Norde, let's you easily apply your brand to your icon set.

      This product would actually, if anything, complement Brandmark.

      1. 1

        I guess I disagree - the brand kit on brandmark is the main value add, it is the product.

        Regardless, for a freelancer to work on a similar product in the same niche while having access to my codebase is just very unprofessional. You didn't have time to finish your work on my site, but apparently had plenty of time to create this..

        anyways. I don't want to make this a big thing, It's not like I own this idea. But consider this a negative review of your freelance services.

        1. 1

          I'm really sorry to hear you feel that way.

          You know to be honest I didn't even realize you had such an extensive brand kit available, I only just now saw this on your website after some digging: https://app.brandmark.io/v3/brand/demo/brand-guidelines/ which is somewhat similar, but Baseline would still complement this since Brandmark generates this for your clients, my service will be more about managing and extending what they already have.

          However you definitely didn't give me access to the code for that brand kit. I only had access to the logo generator tool, and the code in that is almost identical to Norde in so many ways. I even talked about that with you. I thought you were after those skills and domain knowledge when you hired me.

          I'm a bit confused that you would find it so worrying that I had access to some of your code, when you hired me knowing I work on a different similar product, which the code I had access to is much more related to. So it should have been a big worry if that's the case. I thought it was obvious, and you didn't have a problem with it.

          Again I'm very sorry you feel this way. You can rest assured that I definitely did not use your code in any of this seeing that I didn't even have access to your brand kit code. I only had access to code that did something similar to another related product I was already working on as well, and you knew about.

          In the future I will definitely avoid this scenario entirely as much as I can, even though I think the similarities are clear.

          1. 1

            yeah I'm sorry I feel this way too. I find it a bit hard to believe after we worked together for 3 months you're seeing this for the first time. Even your tagline is kind of similar: "Create an extensive brand guide in a minute with our super simple brand guide creator." vs "Create a unique logo, business card and social media graphics in less than a minute."

            I just wish you didn't delay my product while building your own.

            That said, good luck with the product, it definitely looks polished. It's a big market and there's room for everyone.

            1. 1

              And Norde used to have "Customize icon sets to fit your brand in seconds" back when I launched it, it's a super common way to phrase things, if something is quick and easy to use.

              That being said, where is that tagline on your website? Because it's not on the landing page, and in fact I had to google it to see that it's only in your meta description.

              You only mention the brand guide once on your landing page and only have a small faded button to see that link I sent you, so don't be so surprised I wasn't digging through your website extensively and instead just focusing on the product you hired me to work on. Which didn't have this brand guide. I would recommend you to promote it better if it is really your main value add, because I definitely didn't notice it. So I doubt majority of your visitors do.

              I really wish you wouldn't phrase things in way that make it sound like I intentionally did something to delay or sabotage your product, steal your code, or anything like that. Because I didn't. I promised you up to 10 hours a week, which simply wasn't enough since there was much more to do than it seemed at first. As a result things took longer than expected.

              1. 1

                I can't guess at your intentions, but in the end you did delay my project while simultaneously start work on your own very similar project, at the same time I hired you. Sure, maybe it's just a mistake but I have no way of knowing that.

                Like I said, it's a big market and no hard feelings. But I hope you at least see why I'm upset.

                1. 1

                  Yes I definitely understand why you would be upset. I'm glad there are no hard feelings and I'll definitely continue pointing people towards BrandMark in the future since it's a nice very nice product you have.

    2. 1

      Gilli - is this true?

      1. 1

        No, it's not a competing product. He hired me to help him out with Brandmark because my product, https://norde.io, was, in a way, doing similar things, but they are not competing products.

        Baseline is taking Norde a step further as it will help you manage the brand you already got and apply it to things. Like creating a pattern using your brand colors and icons from Norde. However it doesn't create the logo or brand colors. Which is what Jacks app, Brandmark, does.

  9. 1

    Baselino sounds like vaseline...

    1. 1

      Haha, well that's not ideal :D

  10. 1

    I voted for Baseline.is , but now that I think of it you might want to pick something more unique for SEO.

    1. 1

      Thanks, that's my dilemma, I like Baseline the best as well but then I think about SEO and I doubt it.

  11. 1

    I voted for baselino!

    Quick question: would you pay for a naming service? If yes, how much? I have something in the back of my head :)

    1. 1

      I probably wouldn't, I think it would be hard to give me the confidence in the value you would provide without actually giving me a good name upfront, but then of course it could be hard to charge for it afterwards.

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