14
3 Comments

I have discovered a sneaky little way you can use to steal customers from competitors

If you are not already familiar with Capterra, it is a paid software directory where people can leave a review for any software listed there. It is one of the oldest, trusted, and leading directories out there.

How can you steal your competitor's customers?

Simple.

Step 1:

First, search your competitor on the website https://www.capterra.com.

Let's take Bitly for instance since it is my competing product.

Step 2:

Click on the result in the results page which will take you to the product page. https://www.capterra.com/p/172575/Bitly/ in this case.

Step 3:

Go to reviews and Sort by lowest rating to find disgruntled customers.

Step 4:

Open up the debugger in Chrome or Firefox and reload the page. In Firefox open up the Network tab, Select XHR and click on the link similar to this (https://www.capterra.com/spotlight/rest/product?productId=<Your ID>&countryCode=US)

Step 5:

Go to the response tab on the right pane. Click on reviews.

Step 6:

Expand the reviewer array and copy all the relevant fields. Some fields like Company name are not displayed on the page but, appear in the response here. This is what you will be most interested in.

Step 7:

Head to Linkedin and search with these parameters. Google search also worked for me.

Then, Message/Email them and SELL your product!

What's great is that this publicly available information and does not require a login.

PS: If you want to increase your click-through rates, checkout my product Blanq.

  1. 2

    welp, that's the best piece of content of December!

    1. 3

      haha, thanks :) Too bad, this post was not upvoted a lot.

Trending on Indie Hackers
I redesigned my landing page to something completely unconventional/unprofessional 14 comments Breaking down one of the most successful ecommerce SEO strategies (IKEA) 10 comments 44 products by bootstrapped startup founders you can use 9 comments What is the #1 problem why aspiring entrepreneurs won't start their dream business? 8 comments How we automatically provision SSL for SaaS customers with custom domains 6 comments On productized services, a crappy logo, and a shift in perspective that changed everything: Jaclyn Schiff's story 5 comments