My no-code channel hit 500 Youtube subscribers in 9 months.
(For reference: https://www.youtube.com/c/MakeSomethingwithRomy)
This may sound like a small number to hit in a long time but is a mini-milestone for a couple of reasons:
a)I didn't have much of an audience on any other platform like Twitter so was entirely from scratch
b)I'm a mom to a 1 yr old, so this happened in my free time on the weekends and nights.
Here are some lessons I learned along the way:
Don't compare your growth rate to other channels: This is a really big one and I would often wonder why some channels grow so quickly when they start. It comes down to two things a) Your initial audience and b)Topic the channel is about.
For instance, if you have a 20k audience on Twitter, your first few hundred subs on YT may just come from a single tweet. Also, say your channel is about ASMR, it may be a little easier with the initial subs.
Decide your own pace: The most common advice I get is to post once a week. For the longest time, I could only manage posting once in two weeks. You decide your pace. It could be once a month as well and it's ok to take a break! Making videos isn't easy and I would rather be consistent with the pace I choose.
Spend time on marketing: Similar to products, if you build things no one automatically comes, if you make a great video you simply cant' rely on people to find it. I make an effort with each video to figure out who this could potentially help and send it to them. 5-10% of my time is actually spent on video distribution compared to creation.
I actually think about distribution upfront now right after I decided on the idea for the video.
I would love to vlog more but I am going to do it only once I get a more sizeable audience.
5.Lastly YT takes a LOT of time: Starting a YT channel is relatively easy. Staying consistent is very hard. Not just producing a quality video and marketing but also at times I also have a lot of self-doubt, should I keep going? Do people care enough? You can "hide" behind a blog post but it's much harder to put yourself out there on video. One thing which keeps me motivated is I enjoy making them and also really want to get people to make more things who didn't think it was for them.
Drop me a note if you have any questions! Thanks to this community for all the support over the last few months.