Earlier this year my twitter account was hacked and I lost around 10k followers on an account I had for years. This wasn't great timing as I was aiming to launch my first online course.
So in July in created a new twitter account and decided to try and launch my course anyway. It's still only at 300 followers, but I managed to get around 20 pre-orders, totalling just over $1k. My new twitter is here https://twitter.com/RobertJBye
Here's what I did:
- The course is relevant for anyone working in tech, but I decided to focus on a niche to begin with. So most people I followed were either people I knew, or no-coders
- I started conversations with a lot of no coders on twitter as I wanted to get to know them, hear their thoughts on tech, and see how we could help each other
- Many of these people were great, so we quickly started chatting via DMs and I had a few zoom calls to get to know them
- I then spun up affiliate links using gumroad, so we would both get some financial benefit of sharing the course
- They then shared the course with their followers which gained some traction and led to around 20 pre-orders within a week
If you have a tiny network, don't be daunted. Instead, do this:
- Focus on building real friendships, don't just leverage people for their network
- Spend time chatting and getting to know people. Jump on a zoom call with them if you can. Face time is much better than DMs
- Focus on a niche to begin with, it's easier to explain a product/course to a niche of people, not your whole addressable market.
If you're interested in the course, you can check it out here http://howtoproduct.co/#define-design-validate