I just published 50+ marketing case studies

Hey, so it’s been more than a year since I started working on Zero to Marketing. Wow time flies!

For those of you that don’t know it, it’s a newsletter that helps founders get better at marketing.

Every two weeks I pick a new website and write a 5-minute marketing case study that explains exactly how I’d grow it.

After getting tons of requests from new subscribers I finally found the time to post all the past case studies online.

They’re more than 50! If you want to take a look you can find them here.

  1. 6

    These are consistently great. I think I've read every one now. And I always find myself wanting to refer back to something and getting lost in my emails...

    ... but now I guess I won't! ✌️🍵

    1. 1

      No you won’t! Thank you Marc 😊

  2. 4

    Yooo! Just echoing what everyone else is saying. But thank you for these. Been a huge help to me :)

    1. 1

      Thank you Harry, it means a lot coming from you 🙂

  3. 4

    The most actionable marketing content available 🔥

    Awesome to see them aggregated in one place.

    1. 1

      Too kind Lachlan 🙏

  4. 3

    As someone who's been lucky enough to have my product reviewed by Andrea I can highly recommend his case studies. He doesn't bullshit, he doesn't ramble - it's all great, condensed research based on solid marketing principles 👍

    1. 1

      Hey Valentin, thank you for your kind words 🙏

  5. 3

    This is very good. Good job Andrea! 🔥

    1. 1

      Glad you like it Jonas!

  6. 3

    Awesome work, Andrea! :)

    1. 2

      Thank you Lana!

      Btw, if anyone is looking for a good editor/copywriter definitely contact her!

  7. 3

    Andrea, these are great. Thanks for sharing them - you've got a new subscriber.

    1. 1

      Thank you Blake and welcome!

  8. 1

    Congrats Andrea!

    If subscribers don't get exclusive content apart from newsletter issues, what is the hook for getting them to sign up to your list? Is it just the premise of reminding them they'll get the latest issue once it's out?

    1. 2

      Thank you Welly! What you say is right but I got so many emails from actual subscribers asking me where they could read past issues that I think it’s the right call.

      1. 1

        You could be upping your engagement with subscribers by putting new subscribers into a welcome series sequence. Since not all subscribers will see every newsletter issue even if you provide them to read at their convenience, you can re-use some of these issues by putting them into your welcome series.

  9. 1

    I enjoy getting your emails - thanks for the time you have put into these studies.

    1. 1

      Happy to hear that 😎

Trending on Indie Hackers
I write Lenny's Newsletter, the #1 paid business newsletter on Substack, generating over $500k ARR. AMA. 41 comments Launched two years ago - didn't go viral - what now? 20 comments I built advanced Stripe Payment Links 8 comments Tell me About Your Startup! + would love to learn how you use issue trackers + documentation software. 5 comments 👾 Centralised and Decentralised exchanges… what's the difference? 3 comments Considering Cold Mailing? Here's My Personal Experience! 📧 1 comment