Around mid April-ish I decided to invest in Songbox and bought songbox.com.
Since launch my platform has lived on the domain songbox.rocks and on this domain it was winning handily at SEO for me. Very relevant search terms were putting Songbox in the number one slot; even beating out big players like Soundcloud.
When I started the process of moving songbox.rocks to songbox.com, losing my SEO was a primary concern. However I knew what I was doing and I implemented everything correctly, so... in Google I trusted.
Anyway as expected, Songbox fell off the map for those relevant search terms. And by "off the map" I mean down to position 5 or 6.
So to be clear - still on page one. Just down to position 5 or 6.
That drop from position 1 to position 5 or 6 led to a 42.9% decrease in organic traffic to Songbox.
So although people covet being on the 1st page of google, I don't even think that's enough. To me it seems like if you're not in that top spot then you're in trouble.
Thankfully, this morning I'm back on top, as if someone flicked a switch somewhere and I've noticed the difference in traffic and signups already.
Happily my trust in Google was well placed. Doing everything right all my SEO juice transferred to the new domain. It took about 3 weeks.