I've been passionate about psychology for the last 15 years.
I didn't go to university/psychology though, because in my mind by making a psychology degree I'd end up as a psychologist, and I didn't want that. I wanted to have my own business.
So I went to study economics (tl;dr waste of time) and never stopped learning about psychology
I hired marketing agency for 2 months to do fb/google ads for me - it was horrible. I've wasted $8k and earned $0 in return.
That was a huge lesson for me - before hiring marketing agency, test them, A LOT - how they're going to brand you, if they had experience with similar products, etc.
What worked for me - product hunt, influencers, reddit, FB groups, newsletters
That’s awesome! Congrats. What is the product? I’m planning to launch a tool via gumroad in the next week once I finish some copy for it. What was the best way you found to get the word out? Or did you already have a large audience so initial traction was a little easier?
I have 2 products: 1. Database of 150 cognitive biases in marketing, 2. 120+ viral marketing case studies
This is my website - https://kickstartsidehustle.com/brainiac/
I didn't have any audience.
There's a lot to consider when launching:
Did you validate your idea?
If not, go to reddit/fb groups and ask if people would be interested into it. If they were - you have already a client
Do you have any viral features implemented into your product?
By viral feature, I mean features that let your product be visible when your clients are using it, e.g. "powered by ...", or referral program, gamified goals etc. Pretty much anything that makes people talk about it
What traffic source do you plan to use?
Start with Fb groups, reddit, hackernews. Do you use Twitter? Build in public using it. Then go the product hunt. You can try FB ads, but be careful with them - you can burn a lot of money. Use 1 traffic source and go all-in (insta, TikTok (best), Twitter, youtube, interest). And among everything else go with SEO - that's the best marketing strategy. period.
That's just a very brief/vague instruction, but if you do just that, you will do better than 95% starting entrepreneurs
Hi Michal, where do you find your target audience? It looks like you don't have thousands of followers like others in the info product business do.
The best results I've got when I've tapped to the places or people with an already established audience, e.g. Product Hunt, Newsletter, influencers
How did you pick this 'vertical'..are you like a psychologist or something?
I've been passionate about psychology for the last 15 years.
I didn't go to university/psychology though, because in my mind by making a psychology degree I'd end up as a psychologist, and I didn't want that. I wanted to have my own business.
So I went to study economics (tl;dr waste of time) and never stopped learning about psychology
Out of curiousity. For this product you say, did you have any advertising ? Or where are your clients coming from?
I hired marketing agency for 2 months to do fb/google ads for me - it was horrible. I've wasted $8k and earned $0 in return.
That was a huge lesson for me - before hiring marketing agency, test them, A LOT - how they're going to brand you, if they had experience with similar products, etc.
What worked for me - product hunt, influencers, reddit, FB groups, newsletters
how did influencers help you?
I've asked on a few groups if someone was interested in collab
But actually, the last one I've got through this community.
The guy commented under my post, and I just have reached out to him
That’s awesome! Congrats. What is the product? I’m planning to launch a tool via gumroad in the next week once I finish some copy for it. What was the best way you found to get the word out? Or did you already have a large audience so initial traction was a little easier?
Thanks!
I have 2 products: 1. Database of 150 cognitive biases in marketing, 2. 120+ viral marketing case studies
This is my website - https://kickstartsidehustle.com/brainiac/
I didn't have any audience.
There's a lot to consider when launching:
Did you validate your idea?
If not, go to reddit/fb groups and ask if people would be interested into it. If they were - you have already a client
Do you have any viral features implemented into your product?
By viral feature, I mean features that let your product be visible when your clients are using it, e.g. "powered by ...", or referral program, gamified goals etc. Pretty much anything that makes people talk about it
What traffic source do you plan to use?
Start with Fb groups, reddit, hackernews. Do you use Twitter? Build in public using it. Then go the product hunt. You can try FB ads, but be careful with them - you can burn a lot of money. Use 1 traffic source and go all-in (insta, TikTok (best), Twitter, youtube, interest). And among everything else go with SEO - that's the best marketing strategy. period.
That's just a very brief/vague instruction, but if you do just that, you will do better than 95% starting entrepreneurs
Congratulations and ATB for next 100k milestone. 🔥
Thank you, really appreciate that!
Most welcome.
The site made me at least sign up as an email subscriber. Great job.
haha, thanks!