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I need some help - I've never built a landing page before and I'd like people to subscribe to my newsletter

Ahoy 👋 I'm just starting a newsletter, so I built a landing page and posted a sample post. I've never written a landing page or a newsletter before, so I'm not really sure what to do.

Here's the link to my landing page

The first issue is going to be sent tomorrow. I published the web version a little early, since I'd like feedback on the site.

I have a few questions:

  • What information is missing from the landing page?
  • Am I messing up anything in the design?
  • What do I seem clueless about + need to address?

You can't hurt my feelings! I'm interested to hear your gut reactions.

  1. 2

    I'm pretty sure I'm your target customer. I read your first article and I'm excited for your 2nd article that you mentioned. But I think what you're communicating on the landing page doesn't quite match the content. When I saw "intersection of math and business" I thought about big corporations using math and statistics for things, but I wasn't really sure what. It is kind of vague and didn't quite appeal to me. I don't really know what it is. Your personal blurb won me back a bit, but I was still kind hazy on exactly what I was gonna get.

    Then I read the article and it all clicked. This is exactly what I want. There's so much advice that gets passed around (like do things that dont scale, etc) and we follow it and it's kind of intuitive, but we don't reallllly know why. And this newsletter proves it with math and I think that's great. Instead of just mimicking conventional wisdom, it gives entrepreneurs the ability to better understand WHY these tactics work.

    I think you need to emphasize that it's for entrepreneurs and that it's about providing reason or logic or something to conventional advice. Intersection between business and math is too vague. Especially the word business. After reading the first article I kind of see where you're going with the "It's Not Magic" title.

    I think you're circling around something great here. It's like you're holding a ruby covered in some dust. You just need to clarify your landing page a bit. I wish I had suggestions for value props but I can't think of anything, I think it'll be hard to communicate the value of your newsletter in one sentence but there is a lot of value, it's just hard to articulate (at least for me).

    Hope that helps! :)

    1. 2

      Thank you for the feedback Adam, and thank you for the encouragement! You helped me understand why my landing page didn't feel right. I thought that it was "off" but I didn't know what direction would fix it. Hearing you restate the value helps me understand what might be able to fix it. This gives me a few things that I can experiment with.

  2. 2

    Hey Jacob,

    Here are my suggestions:

    1, I feel you can remove "Want to read before you subscribe", instead clearly articulate what will your newsletter consist of, what can people expect to learn, what's the frequency of your newsletter so that anyone can decide whether it's apt for them or not the moment they land on your home page.

    2, Give your first post on the home page itself with a nice catch title and few lines and Read More or Continue Reading that takes to another page. Keep adding your newsletters in similar manner in home page itself, that way it gives a good idea as to what sort of contents you cover and all that in a single glance.

    3, And on end of each newsletter, you can give that content that you gave on your homepage regarding subscribing (point no. 1) to your newsletter so that a person who reads the letter till the end will be prompted to subscribe if it's on the same page.

    Hope it's helpful!

    1. 1

      Thank you for the detailed feedback. I like your suggestions for how to add useful information to the homepage. I'm definitely going to give these a shot!

  3. 1

    I got a few one-off pieces of feedback. One user on getmakerlog.com suggested that I split the headings (previously it was a single sentence).

    A user on IH suggested that I add some information about what the newsletter is about, which is why I added the profile card. But I'm not sure if I addressed that, or I missed some underlying message like "You're not tailoring your message to the reader who would need this"

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