I need some help with B2B marketing and sales... first time founder
Hi everyone,
My name is David and I am the co-founder of hotglue, a tool for software engineers that build enterprise (B2B) applications. Working with businesses, engineers have to import data from many systems in specialized formats. hotglue makes this process (data integration) simple.
Over the past few months I have been working on this project full time with my co-founder and have really enjoyed the maturity we have seen with the company. The last couple months we used to have about 2 demos a week but recently we've only had 1 a week or sometimes none.
We have maintained consistent posting of content about hotglue and I do a lot of personal outreach and list building, but it just seems like nothing will give. I have looked at most of the advice that has been posted online and follow it, but alas, few results. For reference, we do have a little bit of revenue from one paying customer that we have and we have some organic growth with a few people on the trial.
I am looking for some advice on B2B sales as I am a young first time founder who could really benefit from someone giving me some direction. If you want to check out hotglue, you can at https://hotglue.xyz. Thank you to anyone willing to take the time to offer some advice. (:
I have a tech background - so don't take my words for gold :)
The landing page claims your product is "for devs by devs" but you're definitely selling to enterprises.
Consider marketing to devs as well: have you pitched hotglue at professional devs meetups/conferences/events ?
Put that voice inside their ears..
I don't quite get why you constrain use cases for hotglue only to B2B app development...
Also, it might be worthy to consider building connectors for the mostly used BI tools at an enterprise level (Qlik, SAS) which I don't see among the available ones. I'm pretty sure those have a cloud-deployment option as of today
Sales topic: you might be interested in the book "Lean B2B: Build Products Businesses Want" by Étienne Garbugli - I've started to read it a few days ago and it looks promising. I'm also interested on learning more about sales
Hey Claudio,
Thank you so much for your advice. I see what you are saying by the "for devs by devs" thing, but I am not sure what you mean by your second point. Is there another use case for data integration where developers are handling the problem other than B2B software applications?
Also, I will definitely be getting a copy of "Lean B2B". Seems like the right thing for me right now.
Hey, glad it can be helpful!
I meant that there may be data integration needs also for B2C apps. My question was more like: why specifically talk about B2B apps and not leave room for any kind of app requiring data integration behind the curtains?
But I might as well have misunderstood the whole point about hotglue ( which per se would be a sign? )
If I may ask, what lead you to think this could be used for B2C? The product is more aimed to be an enterprise tool for developer who want to abstract away the tedious pains of building a data integration pipeline themselves while still maintaining full control over the pipeline.
Nothing in special! B2b is for sure the main area of interest here, just wanted to make sure you didn't miss that the product is a tool enabling data integration also b2c apps development
But again, I might be missing the whole point!
Btw: hooray for using python 🙌
Your first sentence - "My name is David and I am the co-founder of hotglue, an embeddable data integration platform."
I know your name is David.
I know you're a cofounder of a company called hotglue.
embeddable data integration platform? I have no clue what you or your company does. your elevator pitch needs work, simplify it so you can be easier to understand. if you called me or sent an email and started out like that. I would stop exactly at the end of that sentence and move on.
I updated my post to be more clear about what hotglue is. What do you think about the description now? Thanks.
It's an improvement, in the industry such tools if it's what I'm thinking are called ETL, Extract, Transform & Load. If that's what you're building, then calling it ETL will let those in the industry know immediately what you're talking about.