Last year, I spent an embarrassing amount of time on LinkedIn.
Not building, not selling, just grinding.
Every morning: 50 connection requests.
Afternoons: copy-paste follow-ups.
Evenings: scheduling posts manually.
I was working for LinkedIn instead of LinkedIn working for me.
The turning point came when I calculated my numbers:
I had a realization: I was treating LinkedIn like a job, not a lead machine.
So I changed my approach entirely. Instead of doing everything manually, I rebuilt my system around strategic automation that felt authentic:
What changed:
The results shocked me:
Time finally spent on calls instead of tasks
Here's what I learned: It's not about doing more work on LinkedIn. It's about automating the work that doesn't require your brain.
Are the indiehackers winning right now?
They are not spending 15 hours weekly on LinkedIn busywork.
They are using their time to build, close deals, and actually create content that resonates, letting smart systems handle the scaling.
How are you currently spending your LinkedIn time? Is it moving revenue, or just moving needles?