I'd like to share my early results with switching from a trial that requires a credit card to one that doesn't.
When I launched Polypane in May of last year, the easiest way to offer a trial was by using the trial method that Paddle, my payment provider, offered me. It required the least amount of code and got me up and running quickly.
Unfortunately it came with some major downsides:
While the first three were mostly my problem, the last one caused many developers to bail during the sign-up process 😢
So, I knew it had to change.
The more people I spoke to, the more I realized that this credit card requirement was the biggest bottleneck for developers to experience how much Polypane could improve their work.
People can now sign up for Polypane with just a name and email. The trial length is controlled by an env variable on my server so experimenting will be really easy (14 days is kind of the standard, but who knows what happens if I move it to 7 or 30) and they can change to a multi user account any time during the trial to invite their team members. Lastly, they can convert to a paid subscription whenever they want. It's no longer tied to those 14 days so it can be after a few days as their employer walks by with the credit card, or a week after their trial ended.
It's been running "silently" for a week now. I haven't announced it anywhere so I could monitor if nothing broke before doing a big push. 🤞 So far, so good.
Even without promoting it trials are up by about 500%! 🤯
In particular the weekends have picked up. This makes sense, because devs previously needed the company credit card and would have waited until Monday, or just bailed.
With a two-week trial, I have to wait another week to see how many end up converting to a paid account, but just having so much more people try out my software and give feedback is already amazing.
So that's cause for a celebration! To celebrate the new trial method I decided to have an additional 25% discount for people that opt for a yearly license. Instead of $120 it's now just $89!
If you've seen Polypane before but didn't try it out because of the credit card requirement, now's the time to try it out!