I sold $104,754 worth of videos and PDFs in 4 months

"What’s your Twitter audience worth?" — Someone asked this question recently over here. Let’s see if we can get to a rough valuation.

On Christmas day of 2019, I released my first info product (a technical ebook [1]). Earlier this week, I released my second product (a short video course [2]). I announced both on Twitter [3][4], and I let word of mouth do the rest.
In the 4 months since, I sold $104,754 worth of videos and PDFs. 95% of that is directly attributable to my Twitter account: some customers were my followers, and some customers were referred to by my followers. (The other 5% came from a paid marketing campaign I started recently.)

In addition to that, in my first 14 months on Twitter, my tweets were seen 35 million times, and received 1.7 million clicks of some sort (likes, retweets, link clicks, and things like that). Imagine how much you’d have to pay Google or Facebook to get that kind of attention!

Now, I don’t really know how to value something like this, but I can say that if someone were to offer me $500K to take away my Twitter account, I definitely wouldn’t take it. Why would I? If the offer was $1M, I’d consider it — but only because I know I can rebuild it. So I can probably say that my rough valuation is somewhere there in between.

The fascinating thing to me is that I started posting on Twitter only last year. Even though luck played a significant role in my results, I’m totally convinced that almost everyone can build a decent Twitter audience in a few months if you understand a few basic concepts and put in a couple of hours of effort per day. And there’s no better time to start building your audience than now.

[1] https://gumroad.com/l/aws-good-parts/indiehackers
[2] https://gumroad.com/l/twitter-audience/indiehackers
[3] https://twitter.com/dvassallo/status/1209686739146534912
[4] https://twitter.com/dvassallo/status/1252963753647316992

  1. 3

    I've watched Daniels journey and it's pretty inspiring. He's an open book and a good human. You'd be crazy to not support him.

    1. 1

      Thank you Nick, and congrats on your product launch today! 💪

  2. 2

    I wonder what @csallen is waiting for to get him on the podcast!

  3. 2

    Inspiring Daniel. You've been one of the few folks who inspired me to do the Twitter + Gumroad thing (hence thanked here - https://twitter.com/Thenakedpoet2/status/1253324735024214023)
    And am happy I did it.

  4. 2

    Your journey is inspiring, @dvassallo. I loved the transparency in your blog posts and content.

    I wish I could just leave my job tomorrow and pursue my dream, but it's going to take more time since saving money has taken years mainly because there's not a lot left after covering my family's expenses.

    Congrats, I'll definitely have a look at your course!

    1. 1

      I was lucky to be able to leave my job. But if I didn't have enough savings, I would have likely tried to find another less stressful job (full-time or part-time) that left me with some creative energy at the end of the day, and then did what I'm doing on the side. My previous job didn't allow me to do anything commercial outside of work, and even though the rules around social media got relaxed recently, it could still make things very awkward. But not all jobs are like that. They may not pay as much as in big tech and large companies, but at least they can pay the bills and let you focus on what you like doing without being beholden to anyone.

  5. 1

    Hi Daniel, this is great stuff, thanks for sharing. I'm poking through your Twitter and other articles and am looking forward to reading more.

    Would you recommend your Twitter video course to someone who has a very different background from the product they are looking to drive sales/awareness to? For instance, my background is in mechanical engineering and physical product design, but my company makes a mobile game (and eventually other apps/tools).

    Would your course be relevant to me still? Or if not, do you have any advice for me/others who are trying to grow but are not necessarily experts or very experienced in their own product's field? Much appreciated!

  6. 1

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    This comment was deleted a year ago.

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