I sold 60+ copies of my first info product on Gumroad in 10 hours. AMA
Hello, fellow indie hackers!
I launched yesterday evening my first info product on Gumroad and on Twitter.
The feedback has been overwhelming, so overwhelming that the early bird tier (20 copies) was over before I could respond to all the comments to the post.
Okay, it might not be much in terms of money, I got to $797 at the moment of writing this.
But considering the fact that this really is the first info product that I launched after building a community on Twitter for the last 3 months, I'm pretty hyped for what I did!
If you have any questions you want to ask about my journey, go ahead and shoot!
You can check my product here.
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The magazine looks sleek!
We are currently preparing Algoly, our low-code data stream builder, for a launch on Product Hunt and Co. I'd be interested in how you went about building a community.
We are trying the same thing right now (just starting off) and it already turned out to be more effort than expected. I know it is all about bringing value to people so we're thinking about blog posts, special offers etc. How did you start off?
I say, start with creating your personal brand, most people want to see the founder before they see the product page.
Building in public is a great way to get some traction.
Show what your product is about, engage with other indie hackers that are building in public.
When you are beginning, engaging is the name of the game.
It's easier to market your face than it is to market a logo and a product name.
Sounds sensible! Thank you!
Would have been cool if you explained what you sold and why you chose to sell that specifically, how you went about selling it, pricing strategy, and to whom (how you got that audience)...
Sure, I just updated the text above to include the product link to be more expressive.
The product is basically a collection of the content I've been putting on Twitter for the last 3 months.
That particular content has been in mind-map form, so I made a magazine of some sort to centralize them all.
I've sold all my copies to my existing Twitter audience. It was basically a "shut up and take my money" moment.
The pricing strategy was really interesting, though.
I initially wanted to make it free, but after spending hours putting everything together, I wanted to go with $1.
While working on the Gumroad page copywriting, I asked some friends for feedback, and all of them told me that I should not charge $1, I should charge way more.
Since different people were suggesting different sci-fi prices ($15, $20), I went with a different scheme.
20 early bird versions for $5 dollars and $10 for the rest.
To be honest, I didn't expect to sell anything past those 20 early bird thingies, currently sitting at 87 copies sold.