I founded PeopleFish in 2016.
Since then, we've completed market research projects for more than 300 startups -- companies like SpaceX, AMS, Getaround, and P&G.
We've surveyed more than one million consumers in the process.
It's been a fun ride, and it's still ongoing!
Anyways, after four years of running PeopleFish, I decided to write a book about market research surveys for startups.
Now, I never intended this to be an actual, physical book. I don't think that's the right format for this kind of content. People want to look at this while sitting at their desk -- not while dozing by the pool.
It was only ever going to be an e-book -- something to entice visitors to my website to leave their email address, and something to prove my/our skills as survey market researchers.
So last summer, I got started. I wrote for ~30 minutes most evening from June to August, being very careful about my words, example, and images. By the time autumn rolled around, I had pretty much wrapped it up -- about 7K words, ten chapters, and several images/graphs.
Then, it hit me...
Why even make this an e-book? That's just another barrier between the content and the reader. Why not just post this online, all on one page? All for free? And include helpful links and videos along the way?
So that's what I did. I bought a URL. Copy, paste. Voila! Now I have a very strong piece of long-form content branded with my name sitting near the top of some of the most valuable keywords in my industry.
What made me do it this way, after working so hard on the content? In my mind, these were the benefits:
And here were the potential downsides:
The website is marketresearchforstartups.com, for those who are interested. It's relevant for entrepreneurs, solopreneurs, and startup founders launching something B2C.
But the larger point here is: Consider doing something like this yourself! There are plenty of well-known content creators who got their "start" with one strong, long-form piece of content that turned into SEO gold.
Believe it or not, you're the expert on something! Hone in on that subject, and spill your guts onto the page. You never know what could happen!