So I run a job board and I got an email from a client saying they had received 100 applications for the job they posted. Pretty sweet! But I only charged them $99 so they paid less than $1 per applicant. Considering this is for a developer position this seems really cheap.
I decided today to triple my prices to $299 (ok, so technically triple and then add 2 for the sticklers!). It will be interesting to see how this affects sales. I know that a lot of advice from folks like patio11 is to increase prices. I can probably afford to experiment with ads at this rate.
I'm all for experimenting with prices and it seems if other job boards charge $299, I can give it a go to.
If you know anyone hiring, here is my job board for entry level developers .
Why not actually charge by value, i.e. per-applicant?
Don't think about the value as "per applicant" but as the usefulness provided to the employer for a successful hire.
Much of this "raise your prices" advice is false. The big example is "Intercom". They are a primary example of the raising prices theory. To some extent I follow this story for a few years. I am not convinced it was the correct decision. Hubspot did raise their prices, and latter built a free tier.
What happened with Intercom?
You can study the history. Personally I would have never done what they did. All they care about is company valuation.
Yeah, they seem to be doing pretty well with their higher prices?
Following
Hope it works out good for you :)
Entrepreneurs, myself included, often under price what the real value it. It totally makes sense that you should raise prices, and in your example, I bet that recruiter would pay $500.
This is super cost effective @petecodes. If the value is there, the price point will become an afterthought. This is reasonable for what you've built.
Hi Pete, do you manually enter each job ?
Hi pete, your site looks amazing. Did you use no code tools to build it ? Since i can see the hire button goes to card site ?
I think it's a smart move. I believe in keeping a high price and giving a "discount" later approach. How do you plan on tackling if the conversion reduces do u have any metrics to see that ?
hey, thanks! Yeah, it's built on sheet2site
Simple- if people don't buy I'll reduce prices again.
This comment was deleted 3 years ago.