Over the past couple of years, I’ve been inadvertently building a community on my Instagram account.
I’m a software engineer, and decided to start taking photos of my desk one day (to be fair, it was a very nice desk) and leave a caption about the kind of things I was currently working on. This seemed to hit a sweet spot with other like-minded users, which ended up growing my account to over 16k followers with a very specific niche.
My question now, is that as I continue to take photos of my desk with updates about the kind of tech I’m working with, or the problems I’m solving that day, is that I feel like I could be putting this platform to better use in a way that would give more value to my current audience.
Have any of you grown an audience and then hit was feels like a plateau? If so, what did you do to re-evaluate or add that extra sparkle to keep things interesting?