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9 Comments

I’ve decided to copy google. Roast my landing page.

I’ve updated the landing page of letterbase.co this weekend. I’ve decided to do a google like approach where the landing page is the search page. What do you guys think?

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    I dig it. It reminds me of other services I've seen that act as a marketplace between podcasters and advertisers. With that in mind, here is some feedback:

    Positioning:

    Letterbase is a marketplace. Your service connects newsletters with advertisers.

    I think you can build on that generic positioning with more personality through messaging...

    "Letterbase connects indie newsletters with brands to help each other grow."

    "Leaderbase connects indie publishers (leaves the door open for non-newsletters) with brands...."

    Build Supply or Demand:

    Right now, you're targeting advertisers (demand) with simple messaging (search). I'd consider flipping your priority and growing your newsletter network (supply) first. Your /join page could really be your new home page. It's straightforward to get added to this directory or network and doesn't cost newsletter creators anything. Once you built up latent supply, you've now built a more intriguing database for a potential advertiser to evaluate and consider from. Then tweak the messaging back to find advertisers.

    For more on this, I'd recommend checking out some of Andrew Chen's essays on marketplaces: https://andrewchen.com/marketplace-startups-best-essays/

    Example copy direction if you went down that route:

    (headline) "Letterbase connects indie newsletters with brands to help each other grow."

    (Subheadline) "Join our newsletter network, grow your audience, and connect with brands who want to support you."

    (Button) "Add your newsletter for free"

  2. 2

    Great idea and love the headline "Grow your product by sponsoring a newsletter"!

    Couple of points:

    • "New newsletters added every week!" can be followed by '+ Add your newsletter' text with hyperlink. Just felt that it would help increase newsletter supply. Might want to increase padding from the search box to detach this section which is more supply focused.
    • Depending on the traction, you could also make this dynamic '13 new newsletters added last week. +Add your newsletter'
    • Once you have enough supply of newsletters, you could replace it to something completely product centric '15 newsletters sponsored last week'
  3. 2

    I think the headline could be a little clearer. I would go with “Win more customers with a newsletter sponsorship”

    or

    “Find the perfect newsletter to market your product”

    or

    “Instantly expose your product to a larger audience” with a subheadline that elaborates a little.

    Great product btw! Super serendipitous because I was just looking for something like this. Let me know if this helps. (:

    Lyric, Getchipbot.com

  4. 2

    Like the opening, but expected to see the newsletters when you click the "newsletters" link on the top. Seems broken, so discontinued it.

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      Thanks for the feedback Sheran I did break that on the last update, now it's fixed!

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        No worries mate. Looks amazing! What does it mean when the price says $800/15000? it's not clear.

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          Some newsletters have a price range for their sponsors. I guess some just have giant price ranges, or it might be a typo by the newsletter owner 😅. I will have to check with them since I've been asked about it twice now.

  5. 1

    I like what @A_Abraham said and additionally to that I think you need to add some examples/testimonials to the page.

  6. 1

    Thank you all! I'm taking notes of everything and adding things to my backlog.

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