So when I first launched my SaaS GummySearch, I added a free trial. I thought about the structure, and decided to break from the mold and instead of having a time-limited trial, make it a credit-based one (in my case, count # of searches on in app).
I wrote about my reasoning at the time in this IH post. After having run with the trial for a few months, I've decided that my product has evolved, and so have the conditions for a free trial.
I'm glad I did the credit-trial initially, but I just switched GummySearch over to a week-long trial after thinking about the pros/cons. Here are my learnings, for SaaS builders that are thinking of implementing something similar.
What a credit-based trial is good for:
Reasons I'm moving to a time-trial instead:
In summary, I'm glad I got the data from my credit-based trial, and now that the product is MVP-complete I am excited to optimize for paid conversions. I'm also happy I didn't shut out my early users, as I've been really surprised how many came back months after signing up for the first time (to be greeted with a much more valuable product)
Happy to answer any questions about my learnings from implementing a free trial for SaaS. Also, if anyone has any additional tips they'd like to share about converting trial users to paid ones, let's hear them!