Conversational copy is writing how you talk. It's powerful. And I love it. But, I’ve never found it easy.
So I spent the last week trying to get the hang of it. And I've come up with this guide. Hope you found it useful:
Involve the reader in your copy.
It's the easiest way to get the tone right.
People pay attention when you talk directly to them.
If you break the rules you’ll sound human.
It flows better.
Let the reader be persuaded.
Only academics say “you are”.
You're alive in inverse proportion to the density of cliches in your writing — Nassim Taleb
You're not impressing anyone.
Understanding your customer is more important than impressing them.
It reflects self-confidence.
Customers can see through fake shit.
They’re more memorable than facts and figures.
If your partner cringes, re-write it.
That's all folks!
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