Hi everyone!
I launched a remote job board recently but have no idea how to grow it. I need your ideas or references how to promote similar sites.
I understand there are two types of users: employers and employees, but how to attract them, especially employees?
Thank you everyone for your comments! They are helpful to me.I really appreciate that. Here is the site -> https://remotely.gg
My thoughts on promoting:
what do you think about hiring a marketer? could he/she develop a reasonable strategy or it is a waste of time at early stage?
That is awesome. Best of luck on your venture!
I worked a job board for several years. It is hard, and kicking off a new board is a chicken-and-egg problem; recruiters/employers won't post if there are no candidates and candidates won't come if no jobs. The only thing that attracts a recruiter/employer is lots of "qualified" job-seeking candidates.
I suggest you:
Hopefully this helps!
Not sure what you already tried to grow it. Two party platforms/communities are really hard to grow obviously.
As @innov8or already wrote I would focus on the employer first. I would promote that the first job an employer is posting is free to get some jobs on the board(perhaps its free anyway -don't know your product).
Then you can message HR people on LinkedIn. Tell them about the chance to hire people and it costs them nothing (first post free).
In general I guess you have thought about some differentiator that makes your job board better than other. You should leverage that. But as you have not written what it is, it is hard to tell what to do.
Commercial communities follow the money. Does eBay focus on the buyer or the seller firstly? The buyer, because they are bringing the money.
Next question is why should an employer use your platform to risk their money to hire someone? That answer will be the foundation to growing.