If you had a $100 / month, how would you set up your marketing / sales funnel?
I've always dropped the ball on marketing my side projects and this time around I'm determined not to make the same mistakes again. I've got a few landing pages in the works that I'm building from scratch as it's cheaper and quicker than the paid options.
If I had a budget of $100 / month, what is the most cost-effective sales/marketing funnel I could set up on my site?
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The 0$/mo outbound playbook:
1- Lead generation from online communities
2- Manual hyper-specific cold emails
3- Book discovery calls & close
Then identify weak/rate-limiting points and spend time/money on fixing them
Extremely targeted Google Ads, then scale out and widen as you go.
By "targeted" I'll give you an example - I'm interested in people looking to "build a high performing form" rather than "online form builder".
This doesn't preclude all the other great advice in this thread - free traffic is also the way to go!
Instagram page is crucial for business. I would invest in it and i have. This is my first advice.
Make a good business page, grow followers, post your stuff. This is second advice, an article that might help: https://alex-vieira.medium.com/5-instagram-growth-services-compared-and-reviewed-in-2021-c53d10b1655?fbclid=IwAR1-qv6_JQaS8nyJnX_V61evcfN_xilmz24bqVzFhZAzEHOwFWrTnMVvZNQ