When you're building a building - a solid foundation is of paramount importance. Without it, your building will collapse, putting everyone inside in danger and ending in the collapse of your structure.
I see way too many people trying to jump past the solid foundation and try to make it all the way to the roof, or exterior first, without first putting in the work. Now, I'm very guilty of that too, when initially trying to build a brand, the first thing that matters is people.
Start by helping people out and you'll slowly but surely start to amass followers. Each follower is another brick in your building and eventually, when you have enough, your foundation will be solid and you can continue.
Once your foundation is laid that's when it's time to start the work of making it look good and trying to grow faster and more exponentially than when you first started out.