⚡ IL - Attract possible customers with side-projects / Downsides of going with AppSumo

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Attract possible customers with side-projects by @leo

Pat Walls created a collection of 31 email templates to help you "say no" and launched it on product hunt etc. He got 35K visitors in 24 hours and 200 sign-ups for Pigeon CRM for Gmail. Mikael Cho once had some unused photos from his other company (Crew) and decided to make use of it. He then quickly set up a Tumblr template. 10 photos added to Dropbox. Links to those photos on the template. Boom! Unsplash was born. So start building a free tool of some sort that targets the same audience you want to target with your SaaS.

When to register your startup by @abishek_muthian

Abishek suggests registering/incorporating the company, only after you are sure that people want your product and when you have a business model to create sustainable business; else it will be an overhead consuming time and money which can be best put on developing your product and business. But, there are situations where you have to register your company to conduct business

• B2B, the incorporated business creates credibility and makes it easier for our customer to maintain their books.
• Payment gateways, some PGs expect our company to be registered for their services, especially if we take in international transactions (varies with each country).
• If we want our brand name to be a publisher in the Appstore(Apple requires DUNS number of a registered business) or If we want to sell our app/enable IAP for our app at Appstore/Playstore and don't want to display our house address publicly (P.O. Box can be an alternative depending upon your country)(Read for more)

I got approved for AppSumo, but should I take the last steps? by @ffmathy

Nick says, I'd 100% go for it under 1 condition. That they either noindex your product page or they don't put your product name in the title of that page.I only see 2 downsides of going with AppSumo:1

• Almost all of the customers they drive are price sensitive and have a mentality of "I want it as cheap as possible." If this customer archetype becomes your main customer base they may derail your vision for your product as they are a very vocal group. (Price sensitivity and vocalness is a dangerous combo for a new product).2
• The other downside is that Appsumowill very likely rank for your product name even possibly outrank you. If this happens they'll cannibalize your long term sales with lower value customers and charge you a fee to do it. The easiest way to counteract this downside is to ask them to no-index your product page.

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