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Churn breaks your flywheel by @yang
The difficulty of regaining a loss is often underestimated. To recover from a 20% loss, you need to make a 25% gain.
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Use a re-engagement campaign to get inactive subscribers back on board
Re-engaging subscribers is four to eight times cheaper than finding new ones.
So while it's a good idea to remove inactive subscribers from your email list, it's not a good idea to give them the boot without trying to re-engage them first.
The best time to begin a re-engagement campaign varies, but 90 days without opening an email is generally a good starting point.
Win them back with an offer or by making your value clear (with social proof, "best of" lists, etc.). Obviously, if people aren't opening your emails, you'll need to convey much of this in your subject lines. For recipients who aren't swayed, gradually decrease the number of emails you're sending and see if they start reading again. Finally, if that doesn't work, let them go. Send a goodbye email that either informs them that they've been unsubscribed (giving them the option to opt back in) or tells them that they will be unsubscribed in X days.
For the customers who do re-engage, make sure to put them into a new segment in your list, as they are high-risk. And very importantly, make sure this whole process happens quickly and painlessly.
How to find the best marketing channel for you?
First you have to identify who are you selling too? B2B, B2C, or D2C etc.
Then figure out where is your audience, what they like, where they hang out, etc For example, If you find out a % of your audience hangs out on Facebook, run Facebook ads targeting them likewise with any other platform. This way, you're not just making a blind guess as you already know where they hang out so now it all depends on testing out your messaging, images to see what resonates with them.
Looking at what your competitors are doing, are they running ads? or are they pushing out content on their website? I'll give you a tip here, "Take a look at the timeframe of how long they've been utilizing a marketing channel." Let's say they've been running Facebook ads for 12 months, it should tell you that Facebook ads are profitable for them. 99% of the time, it's mostly that. If they are running ads on Google, figure out which keywords they are bidding on and bid on those keywords too, if possible, bid higher.
And remember, there is really no laid down roadmap in choosing what marketing channel will work best for you, or what channel would provide the best ROI, it just comes down to testing out what works, what doesn't, and doubling down on what channel are most profitable. And keep on testing and testing.
Get a good open rate by warming up your new address before sending cold emails
Sending bulk emails right after purchasing a new domain is a surefire way to get blacklisted.
When you purchase a new domain, the host will be keeping a close eye on your account to ensure that you aren't a spammer. And if you confirm their suspicions, your email campaigns will suffer. According to Hans Dekker of Wiza, many founders who now have low open-rates were probably blacklisted early on when they were sending from a fresh domain.
He recommends warming up your email by getting some activity going first. Email colleagues and friends, then reply to their responses. Subscribe to newsletters.
When you start sending cold emails a few weeks later, keep it under 20 per day and don't send them all at once. From there, you can slowly increase your cold emails.
You should be on pretty solid ground after a month but it's best to play it safe for about three months.
Why are your paid conversions low? by @schnetzlerjoe
First answer these questions.
Here are some basic things which your site may be lacking now
Increase interest in your special offers with in-app messaging
If you've got a special offer for your users, don't let it sit in their email inbox. Strike while the iron is hot by presenting the offer through in-app messaging.
When Josh Pigford of Baremetrics offered monthly users a free month if they upgraded to an annual plan, he originally did it via email.
While he had some success with this approach, it wasn't until he switched to in-app messaging that he saw a 30% increase to annual plans.
The reason for this appears to be context --- the offer was presented while the user was working on the platform and (hopefully) deriving a lot of value from it.
Compare that to email, where the recipient's receptivity to upsells at the time of opening is anyone's guess.
Tip: You can use in-app messaging to educate customers, requests for feedback, referral program etc.
1 . Great thread on the reality of bootstrapping (Twitter)
2 . Eight powerful funnels you need to sell anything online by @auyadhu
3 . Why churn analysis can save your business by @bgrgndzz
https://www.everypagehq.com/ is a "declarative" landing page builder
input: json where you declare sections with focus on their copy
output: gorgeous, performant website
by @krupali
https://www.thesnag.com.au/ - get the best business & marketing articles straight to your inbox once a week curated by a down to earth Aussie marketer by @jamos
https://toonclip.com - create and share animations in minutes by @leisenming
https://rfboilerplate.dev is a SaaS boilerplate for React and Flask Applications. Manages authentification and payments for you by @avaj
https://cloak.ist/ - add custom domains and branding to any platform you use by @alexfur
https://useCastup.com is a professional audio and video editing services for Podcasts starting at 40¢ per published minute by @usecastup
https://css.gg - 700+ CSS & SVG Icons, customizable, retina ready & API, available for Figma, Adobe XD and NPM by @astrit
https://Wickedtemplates.com - HTML responsive templates ready to customize out of the box. for startups & personal use by @michael_andreuzza
https://thelist.space is a place to create, follow and discover directories of interesting content by @prashu
https://brainpint.com/ is a curated newsletter with interesting reads, tools & learning resources sent out weekly for curious people who want to sharpen their minds by @janel
https://k-stash.com/ store all these links and make them easily accessible in the future by @onipot
1 / Use GIF & memes for free brand exposure, reach a new audience by purchasing an old Chrome extension
2 / You don't need a million followers to make an impact, get in your customers' head with these 3 questions
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👏 Thank you for reading until the end. You are awesome.
I will be very happy if you share it on Twitter. (Your appreciation is 1-click away!)
I really like how Baremetrics uses in app messging that looks native. Including notifications directly within your apps components.... What a great way to upsell customers, announce new features, etc. Considering adding something like this to my app newclick.io 🤔
let us know how it works for you
Great read, and thanks for shouting out Baremetrics! I just signed up for the newsletter 🙂
Thank you for signing up.
Wow Falak.
Thank you so much for mentioning Wicked Templates
That means a lot.
I like the fonts of Wicked templates. Can you tell the names?
Sure thing,
Is a paid font.
And this is NOT an affiliate 😀
https://www.dafont.com/made-dillan.font
Netlify is also using it.
I will check it
Super
I've seen this frequently suggested. But doesn't the cost of re-engaging such high-risk customers come close to that of finding new ones? Is it still worth it?
"A Bird in the Hand is Worth Two in the Bush"
These high-risk birds are still more valuable than catching new ones and finding new ones requires more effort such as ads, onboarding and other stuff etc.
You have a point.
Congrats on the new community and thanks for featuring BrainPint.com!
I enjoy BP. 😂
Thank you very much for including css.gg here ✌️
This comment was deleted 4 years ago.