⚡ IL - Upgrade your customers for free during the trial phase

(From the latest issue of the Indie Letters newsletter

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Upgrade your customers for free during the trial phase

If you offer a trial phase of your product, and the customer has to choose a tier between limited options and the unlimited one, upgrade them to the unlimited tier automatically.

This will earn you some positive kudos and let the customer test your product without limitations. Not only is it easier to sign up having tested the full functions of your product, but it's also harder to downgrade once you've experienced the full "pleasure" of using the unlimited version.

When the free tier runs out, prompt them with a screen of all the features they'll be missing out on since they are being downgraded to the tier they first selected.

Of course, you'll also want to provide a one-click solution to keep the current unlimited tier!

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Use interactive tours instead of guided tours

Instead of a guided tour where you show various features of your product, try an interactive tour where the user is actively participating and clicking things that actually move them forward to their (yours too!) goal.

For example, instead of saying "This is where you import your file" make them actually click and import a file and then move them to the next step.

Interactive tours are more engaging, go by quickly as you make it very clear what the user has to do, and get them that much closer to seeing your product's full potential. (and much more likely to convert to a paid user).

This works on both desktop and mobile but does require a significant effort to develop (unless you are a genius, good for you!)

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Provide clone-able templates

If your app/ tool or service can benefit from templates, let people clone them easily and guide them through the process to eliminate a bunch of manual setup.

This is particularly helpful for freemium and free trial set ups. You want people to start seeing the value of your product right away and what better way than giving them a quick starting point like a clone-able template or sample.

Carrd, Canva, Pory .io - all excellent examples where the user does not start with a blank slate.

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Ensure that your page stands firmly without a video.

Videos should be supplemental to conversion and not absolutely critical.

Tip: ask yourself this: "does this page communicate clearly without the video?" If the answer is "no", then the copy needs work.

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Choose "Call to value" over "call to action"

This basically means that your buttons should create anticipation of benefits received from taking that action.

For example, instead of "Stay updated" say "Get Growth Insights" (anticipated benefit is insights).

Instead of "Subscribe to get job notifications" say "Get a job"

Instead of "unlock the database" I say "boost my conversion rate" (note, I could have said sales, but this feels generic as everyone is overdoing it).

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Text app download links from desktop

Tools like LinkTexting send your app links to their phone number if they discover you on desktop. This reduces friction and increases conversions.

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Save time with dynamic keyword landing pages

If you have many ads or keywords and you would rather not make a new landing page for each keyword, you can use dynamic keyword features to populate your pages. This saves time and resources to create new pages.

What can you customize with dynamic keywords?

1. Page titles and meta tags.
2. Text - for example, locations, keywords, names, text-based on your searcher's location.

This works well because the more closer the landing page matches to your searcher's intent, the more likely they are to proceed.

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