I'll give an SEO tip for your SaaS. Just drop a link in the comments

Hey Wilson, we already had a quick chat on Twitter, and I personally think you have a keen understanding of where to go in terms of SEO. There are small things I would suggest:

Technical:

Web Vitals
Page speed is an important factor for ranking on mobile. Starting in February 2022 Google will consider web vitals for desktop ranking as well.

Embedded survey impacts your web vitals. FCP and LCP specifically. I would suggest you load the frame and its scripts on demand. By default show a placeholder with a button over it. Load all scripts only when the user clicks the button.

I compared pages where you don’t have a survey frame https://blocksurvey.io/how-it-works with those where you have. The difference in performance is dramatic.

Canonical Tag
Implement canonical tag. It will save you from duplicated pages appearing in SERP. I mentioned this a few times in other reviews, please take a look.

Some URLs are too long
A small thing, not crucial. Example: blocksurvey.io/templates/mental-health-assessment/anxiety-screening-by-a-seven-item-generalized-anxiety-disorder-gad-7-in-adults

I would shorten the URL and (optional) strip the category level as well:
blocksurvey .io/templates/anxiety-screening-survey-gad-7-in-adults

Historically all SEO pros tried to reduce number of path levels in URLs. We believed that the less levels - the more important the page in Google’s eyes. From my experience it has a zero to little effect, so it’s optional.

Internal Links
Many pages on the website have too few internal links. Specifically in the survey templates section, most of the templates have only one internal link. Try to use a simple rule: each page has to have links from a minimum of 10 other pages.

Make use of link blocks at the bottom of each page. Include there links to templates from the same category and also to other categories. You did a great job with internal links in the comparison section and blog posts.

Consider using breadcrumbs. Not for the user experience but for the sake of a better link flow.
E.g.: Home / Survey Templates / Mental Health Surveys / GAD7

Content
Survey Templates is a solid and scalable direction. However competition is strong, and your pages are almost empty at the moment. The embedded survey frame is barely visible to Google.

What I also noticed is that template pages enter SERP and disappear, which means you have thin content or soft 404 issues on those pages. A large number of thin content pages can impact the website in general.

I checked related keywords for each survey and there is an obvious pattern:

• How to create [survey name] survey
• Questions for [survey name] survey
• How to analyze [survey name] survey data
• etc.

You did it already under use cases with much deeper keyword research for each survey. That’s exactly what needs to be done for the templates section.

This https://blocksurvey.io/use-cases/product-market-fit-survey and this https://blocksurvey.io/templates/product-experience/sean-ellis-product-market-fit-template are effectively the same page.

You might want to merge some of your blog posts into related templates and transfer all text. At the moment they can compete in the SERP.

https://blocksurvey.io/use-cases/product-market-fit-survey → 301 redirect → https://blocksurvey.io/templates/product-experience/sean-ellis-product-market-fit-template

For those templates, where you don’t have a corresponding blog post I would try a quick programmatic solution.

Google indexed template pages, but if you check what’s in its cache, you’ll see only H1 and a small description. Meaning that the page is almost empty and unable to rank.

For each survey template, you already have a list of questions and answers, but because they are in the embedded frame, Google not catching them. I would print questions and answers as static text.

Using the content you already have, I would suggest building this structure for the page:

Title example: 8 Church Satisfaction Survey Questions - Sample Questionnaire Template - BlockSurvey (include number of questions for the better CTR in SERP)

H1: [survey name] or [survey name] template (for quicker results)
A paragraph describing the survey (you have it for most of your templates)

H2: Questions for [survey name] (this is second main keyword in survey templates)
List all questions and answers as static text (non-interactive)

H2: Questions for church satisfaction survey
How well do you understand the mission of the church?
The answer should be a single choice:
I feel a deep connection with it.
I relate to it well enough.
I don’t feel connected with it.
I don’t understand what the mission is.
Do you feel the church spends money in a way that aligns with its mission?
The answer is yes or no
etc.

Then I would include an embedded survey (but with loading on demand)

Then CTA
H2: Start with our [survey name] template
[button]

Then Pre-footer link block
Link to other survey templates of the same and related categories

This will improve the visibility of template pages, and you can optimize them manually (performing a deeper keyword research and complementing pages with text)

Backlinks
You have a great organic backlink source. I mean all links to pages under https://blocksurvey.io/survey/

You might want to add a footer “Powered by BlockSurvey” with a link to the homepage. This way you’ll catch some juice from websites linking to their surveys. When the survey is created out of the template, I would also link to the template itself.

Small thing. This page https://blocksurvey.io/survey need to have meaningful content, can’t be empty.

I hope that helped a bit. If you have any questions, let me know.

Hi @ihlurk! I checked your site, looks great, already a fan of your blog.

Few technical recommendations:

Blog subdomain

I would move https://blog.propelauth.com to https://propelauth.com/blog

Google treats subdomains as different websites. As of now, you placed a few backlinks to your blog posts, but they all add authority to the blog subdomain. And you want to grow your main domain authority.

It's okay to place something like documentation or support board on a subdomain, but the blog is super important for SEO and I recommend hosting it on the main domain under /blog

HTML Markup

It's not crucial, but in SEO you want to tick all small things. I suggest you keep HTML markup semantically correct, especially headline elements.

Your home page for example starts with <h5> and <h1> goes after it. Ideally, you want to start the page with <h1>. Try not to use H elements for the sake of styling. Convert that H5 to span.

<h1> through <h4> elements are better used for plugging keywords, so you want to get the maximum out of them.

Let’s say your h2’s “Have Questions?” and “Get started for free” have nothing to give Google in terms of context, they are H2 for styling purposes right now. I would change them to spans and apply all necessary styling. Try to keep them short as well. You might want to change Lauren Spiegel’s quote from <h2> to <p>.

Ideally, you need to create CSS classes with H styling, so you can decide whether the specific text should be real H2 or just look like H2.

Backlinks

I would avoid the syndication of your content on other sites. It gives you a backlink but devalues it as well as the article in your blog. The blog post becomes not unique.

https://blog.propelauth.com/understanding-timing-attacks-with-code/

https://dev.to/propelauth/understanding-timing-attacks-with-code-examples-32e6

Ideally, you need to publish a different post on dev.to and link contextually to posts in your blog.

On another note, I suggest you take advantage of integrations. It requires development but gives you fat backlinks. Example: https://www.goto.com/integrations/okta (contains a link to okta’s homepage)

Start with services that make sense for you and have a marketplace of integrated apps. Then check if their app pages contain links, and start building integration. Good for SEO, good for branding.

Content Ideas

As you just started and have very few backlinks, I would suggest picking keywords with low competition. There are some topics around authorization where you can get traction pretty fast.

Differences between auth types

Okta already taking SERP over, but you still have all chances. Check keywords similar to these:

• saml vs jwt
• oauth vs saml
• mfa vs 2fa
• mfa vs sso
  etc.

title: SAML vs JWT - Which One Is Better In 2022

H1: Difference Between SAML and JWT Authorization

As for the content, you’re more knowledgeable and already doing a great job.

Implementation Guide

A guide on implementation of different auth types with different programming languages:

• jwt node js
• saml python
  etc.

It’s important to pick those with low keyword difficulty at this stage.

Other topics, such as Blocking Disposable Emails, etc.

Comparison to rivals (I feel like I suggest this to everyone)

Because the name of your product is not well-known yet, something that you can try is to create pages with a comparison of two of your rivals. Compare them between each other and plug your product into it.

• auth0 vs okta (vs propelauth)
• auth0 vs cognito
• keycloak vs auth0
  etc.

But I would recommend you something different to try. Interestingly enough that keywords with the names of other products are not that difficult to capture.

You might want to create a full list of your competitors and write a long article comparing all of them. Collect the list of all auth services, free and paid, that you possibly can find. Create one article with, let’s say, 30 authorization services.

Title: 30 Auth Services - Ultimate List Of Free And Paid Authorization Apps

Your service at the first position and then list all others with description and some bullet points (price, features, pros and cons)

Benchmark: https://plausible.io/blog/google-analytics-alternatives (But I would skip linking out to every product)

BTW you can do both, big-ass list of competitors and mano-a-mano pages.

Hope that helped a bit.

Hi, Kevin! I checked your website (and your previous product)

Few technical things:

Your site is a single-page app

I described this in other reviews a few times. Please check them out. In a nutshell, JS rendered sites have bad page speed performance which impacts rank and index speed. You might want to use some pre-rendering solution (pre-render all pages on the server).

302 redirects

scriby.ai has 302 redirects to progressier.com

302 redirect is temporary and does NOT transfer any link juice
301 redirect is a permanent and transferring link juice to the new page/site

You should use 302 redirects when you want eventually to bring the old page back. I understand that you have no plans on bringing scriby back.

Some links are valuable. For example contextual link from Slack blog post:
slack.com/blog/collaboration/take-back-a-little-time-each-day-with-these-5-apps-for-slack → scriby.ai/meeting-notes-templates → 302 → progressier.com
The only problem is that it makes no sense, as it's redirected to homepage.

Some links such as from **asana.com**/apps/scriby will eventually be removed (once Asana discover that the scriby is down)

I would recommend you 2 solutions:

Solution #1: Redirect page by page with 301

The ideal scenario is to redirect page by page and try to do your best to match the topic.

Recreate scriby's "Meeting Notes Templates" page under progressier blog. Put everything on one page (job interview notes, scrum notes, brainstorming notes, status update, sprint planning, generic meeting, etc.)

Redirect scriby.ai/meeting-notes-templates and all its child pages to progressier.com/blog/meeting-notes

• scriby.ai/meeting-notes-templates → 301 → progressier.com/blog/meeting-notes
• scriby.ai/meeting-notes-templates/job-interview → 301 → progressier.com/blog/meeting-notes
• scriby.ai/meeting-notes-templates/scrum-meeting → 301 → progressier.com/blog/meeting-notes

As for the scriby's homepage, I would avoid redirecting it to the homepage. Instead you can create a new page on progressier, something about note taking. Maybe Notion to PWA page.

Honestly, all backlinks I saw on scriby can be easily replicated except one from slack's blog.

Solution #2: Abandon scriby domain

As of right now, it might not give you any benefit because of 302 redirects. Simply changing it to 301 won't make a huge impact, because of the different context.

URL parameters

I mentioned this in another review. You have backlinks to pages with ref URL parameter. You have a canonical tag on each page, but canonical does not transfer link juice. You might want to do a 301 redirect for all pages with ref= parameter.
https://progressier.com/?ref=notionpwa → 301 → https://progressier.com/

You might want to remove ?force=true from your internal links for the same reason.

As for the content:

Use cases
Create a parent page targeting keywords "convert website to pwa" and "no code pwa builder".

Under Website to PWA page, create child pages breaking down all use cases:

• how to create a progressive web app from bubble (bubble pwa)
• how to create a progressive web app from WordPress (create app from Wordpress, wordpress to pwa)
• etc.

Find all possible options where progressier is applicable. Ghost to PWA, Magento to PWA, Shopify to PWA, etc.

Also, you can cover broader topics, such as "e-commerce site to pwa" or "blog to pwa". Create a page for each use case with a guide on how to create PWA out of [platform/CMS name].

Some of them are difficult to capture, but you might want to create them now because URL age matters.

Coding focused guides:

• how to create a vue pwa
• react pwa

Other topics related to PWA
E.g. pwa vs native (compare native apps to PWA, cover pros and cons, plug use cases of PWAs here)

For the backlinks
I mentioned this strategy in other reviews, but you already know from your own scriby that integrations are working for backlinks:

Create WordPress plugin, integrate with other popular platforms (Ghost, Webflow, etc.)

Begin with every integration that makes sense for your business, but first with those who have a marketplace of apps with links to them.

I will ask you to read my other reviews here because most of the products are more-less at the same stage. Everything is described in the other reviews is totally applicable to you.

Hope that helped a bit. If you have any questions, let me know.

Hey Kyle!
TBH, you know what you're doing already. I would probably trust the process at this stage.

Topics in your blog are well-thought-out. I like the /opt-out section. The idea to create a landing page for each site is amazing: https://removaly.com/peoplelooker-opt-out/

I see that you optimized titles for better CTR in Google results, but I checked SERP and you might want to optimize those pages for reach snippets. If you include a list of steps under the "How to Remove Yourself from PeopleLooker?" section, that might help (need to test).

The strategy of creating guides is definitely the direction to go. Check this website: https://legitcheck.app/explore-the-library/ it's a perfect example of free guides. (the owner is here on IndieHacker btw.)

There are endless possibilities to expand it:

• Specific apps and websites (E.g.: how to remove my number/name from truecaller)
• Specific information to remove from the internet (E.g.: how to remove my address from the internet)

Additionally, you might want to create Privacy Settings Guide

• iOS 15 must-have privacy settings
• Facebook/Instagram/TikTok/WhatsApp/SnapChat, etc. must-have privacy setting

Plenty of long-tails related to cybersec:

• how the hacker knows my name
• how scammer has my number, etc.

Free tools for the sake of backlinks

You might want to develop some free OSINT tools as sub-products. There are a few ways of building links to free tools.

1. Publish source code on GitHub, NPM, etc. (I saw you plugged the link on GitHub with Big Ass Opt-out List, good job)
2. Run it as a separate product here, on PH, etc.
3. Much easier to outreach because tools are free
4. Crowd link building (forums, comments, etc.)

Tools can be something like:

Google dork generator for phone number search (generating dork like intext:"14156348247" OR intext:"+14156348247" OR intext:"4156348247" OR intext:"(415) 634-8247")

Google dork for finding info in public docs and boards (E.g. "search string" site:trello.com site:docs.google.com)

You need to align it with your business though.

Hope that helped a bit.

Hi, @Ollii. I checked your website and saw that pages on the main domain are JS rendered. I understand you from the developer's POV, but building landing pages for SEO with React has plenty of downsides.

1. It impacts index speed
   The way Googlebot indexing JS rendered pages is:
   Crawl → Add to Render Queue → Render JS → Process → Index

While server-rendered HTML indexing much faster: Crawl → Process → Index

2. What's more important, it impacts your FCP and LCP. Google uses these metrics for ranking.

I highly recommend you to rebuild pages statically.

**produktly.com/app** move to app.productly.com
App on subdomain will be available for logged in users only

blog.productly.com move to productly.com/blog
This way if someone links to your blog posts, it will help the main domain in link building.

Rebuild homepage, pricing and /why-produktly statically and leave them on the main domain.

You have very few backlinks at the moment. Before you build the content you might want to start with basic link building (GitHub, company profiles, etc.). Please check my other comments and you'll find some ideas for links.

Hope that helped a bit.

Hi, Jordan. I have a great direction for you. You can get traction pretty fast.

First and foremost you need to rebuild your front-end. All pages must be rendered on the server. Nothing will help without this step.

Regarding SEO, the growth point for you is in the marketplace. More specifically pages with the list of muralists broken down by US cities. I did a quick keyword overview and checked the competition. It looks like a pretty easy entry point.

Some examples of keywords you want to capture:

• miami mural artist
• nyc mural artist
• mural artist san francisco
• mural artist los angeles
• philadelphia mural artist
• atlanta mural artist

For each city you need to create a landing page with a list of muralists. I would use Houzz.com as a benchmark. Check their template and try to replicate given the data you have. https://www.houzz.com/professionals/service--basement-design

You might want to simplify the marketplace page and rather have some basic eCommerce style template (without a map)

The structure of the page

Title: Miami Mural Artist - Hire Muralist In Miami, FL

H1: Mural Artists In Miami, FL

Then supply a list of muralists in the given city (check Houzz for the reference). You need to have at least 5 mural artists per city, otherwise, Google will consider the page "Soft 404".

Avoid pagination for these pages (at least for now), your goal is to focus search engines on the valuable pages. As for the pages of artists, I wouldn't place a link to each artist.

About preview of each mural artist. You need to make sure it won't be a link to his page. When a visitor clicks on the artist preview, it won't open a page of that specific muralist, instead, it will open a popup. Make sure you don't have <a /> element in the artist's preview. This way you save link juice on cities pages and not transfer it to the artist page.

Links to other pages

I would go for classic here. At the bottom of the page make a block with links to other cities with direct anchor "Mural Artist in San Francisco, CA". Around 20 will be enough, you don't want to spam the page with links or have more links than content.

However, the challenge here is to create the right link flow. You'll have hundreds of pages considering the number of big cities in US. But you have only 20 slots to place internal links.

Few options to solve this:

1. On the Muralists in Miami page link to 20 other cities in Florida. As well as on San Francisco page you'll link to other cities in California. You are still limited to 20 links, but most of the major cities will be covered.
2. Another solution is a bit more complicated. Imagine a list of all cities you have in your database ordered alphabetically. For the Miami page, you need to find Miami in that list and take 10 cities above Miami and 10 below. Those are the cities you want to link to. This way on each page you'll have a unique list of links, essentially shifting by one line. That will cover everything and you'll have a decent link flow with all pages having minimum of 20 links.

You also need an entry point from outside the city page. On the index page of the marketplace, you need to place 50 links. Take one city from each state which has the biggest search volume and place them on /marketplace landing page. This way you'll have a good entry point for the right link flow.

The /marketplace page itself can target broader keywords E.g. Mural Artist Near Me. You also want to put some marketing text there to justify those 50 links.

Few basic ideas on acquiring backlinks:

User Profiles

Make your user profile URL nicer. Let artists create a username and use it as a portfolio. You'll get backlinks to profiles once they share them.

Unsplash Partizan

Upload quality photos of murals (taken by you) to Unsplash, Pexels and pixabay. Track usage of your photos using Google Images, find websites that used your image, email them and kindly ask to link to your website.

Artist Platforms

Create profiles on ArtStation, Behance, Dribble, and other platforms for artists, upload photos there with the link.

Hope that helped. If you have questions, let me know.

Hey Jordan, I'm prepping something cool for you. Found great opportunity.
Just a quick thing before. The front end is built with react which is a problem. Pages are rendering on the client and Google has problems indexing them.

How fast you can rebuild the website to static templates? Home page and marketplace specifically.

I'll get back to you soon.

Hi, Marvin! I checked your site. Great design, much more pleasant to use than "popular" analytics tool.

I found a few technical problems:

JS Rendered Pages
Your blog index page is dependent on JS. Turn off JS and visit the blog page. https://pirsch.io/blog. It's not SPA, if I understand correctly, but still, it's not loading without JS. I bet if you check Search Console you'll have a few 404 errors as Google probably tried to crawl:

• https://pirsch.io/events
• https://pirsch.io/authors
• https://pirsch.io/introduction, etc.

Because the folder structure is exposed and contains broken internal links when JS is turned off. You might want to rebuild /blog to a static template.

After you fix the template you'll need to manually set 301 redirects for those pages as well. https://pirsch.io/events → https://pirsch.io/blog/events

Clients' Subdomains
All your clients' subdomains have the same Meta Description as your homepage
https://setups.pirsch.io/?domain=setups.co&interval=7d, a small fix worth doing. You can remove the tag completely, it's okay. Or, ideally, generate something meaningful using their site name or domain.

Also, they all have the same title, you might want to customize it with the site name (Dashboard ‒ Pirsch Analytics → Dashboard – setups.co – Pirch Analytics)

Another optional thing. You have a link to Pirsch homepage from each subdomain. But anchor contains svg logo. You might want to take advantage and place there a text with the main keyword. Or at least add it in the title attribute of <a /> element and alt attribute of a logo image.

Blog Template
For the blog main template, I would leave the same header and footer as your homepage for better link flow. You want to boost your homepage authority with blog posts link juice, and at the moment you have no direct link to the homepage.

URL parameters
Google treats pages with URL parameters as separate pages.

For example, https://pirsch.io/?ref=homepageexamples.com and https://pirsch.io/ are effectively two separate pages. The first is already in SERP by the way, which is bad.

Google spends your crawl budget in order to crawl it and sees it as a duplicated page.

Here is a few things to fix:

1. Canonical tag (a must.) Put rel="canonical" tag on every page with the href= URL stripped from any parameters (clean URL.) This way Google will remove useless pages with parameters from SERP, and you won't have this problem anymore in the future.
2. 301 redirect (ideally.) Perform 301 redirects from URLs with ref parameter to clean URL. This way if someone links to you from outside, you'll also transfer link juice. Canonical not transferring any juice. Check your analytics or logs to see what other parameters (except UTM) appear in the URL. If some of them you need to preserve for the sake of analytics or another reason, I believe you know how to do this (save them and match to the user footprint on the server-side and then 301 to clean URL). I would definitely redirect everything except UTM parameters.

Fixing all these can already improve your ranking.

Link Building

Your competitors have a lot more links, so I would focus on link building.

Outreach. This is a process, you need to trust it in order to succeed. Create a list of all tools comparison articles you can possibly find. Everything that pops up in Google under "open source web analytics", "google analytics alternatives", etc. Ask if they can include your product in the comparison.

Some of them will, here is proof: https://onward.justia.com/10-alternatives-to-google-analytics/ As you can see it's written 10 in URL but there are 11 already. Article published in March and Fair Analytics added recently in December.

Don't limit yourself to direct competitors. You can pick a specific use case and find who you can compete with. Let's say if your product is beneficial for e-commerce owners, then you can search for lists of analytics tools for e-commerce. Example: https://www.geckoboard.com/blog/the-7-top-ecommerce-analytics-tools-for-2021/ (Matomo is listed within Optimizely and CrazyEgg)

Affiliate program for the sake of links

Some of your competitors have affiliate programs. The main reason to have it, from an SEO perspective, is that it can incentivize bloggers to link to your site (with referral URL parameter, which you want to preserve and redirect ;).

Something that I mentioned in other reviews:

Take advantage of integrations. I saw you have WordPress plugin, which gave you a link from wordpress.org. Yes, it's rel="nofollow", I described something in this comment. You might want to expand the list further:

• CMS / Site Builders (webflow, ghost, shopify, etc.)
• BI Tools (Tableau)
• User session recorders (Fullstory, CrazyEgg)
• Project Management Tools (Slack, Trello)
• Integrators (IFTTT, Zapier)

Some of them have a marketplace of plugins, so it can require development. Getting links from those not having marketplace is just a matter of publishing instruction on their site (more of an outreach, example: https://ghost.org/integrations/plausible/)

In terms of content:

Compare to rivals (mentioned this tactic a few times)

Every new analytics tool goes after Google Analytics. But very few are attacking direct competition. (Matomo, Piwik PRO, Plausible, Fathom, GoatCounter, Fair Analytics...)

I would definitely try to target low volume keywords with pages like:

• 1 to 1 (Best Matomo Alternative, Best Piwik Pro Alternative)
• 2 to 1 (matomo vs piwik pro vs pirsch, piwik vs owa vs pirsch)

For the blog content ideas (not much)

The analytics topic is more saturated than I thought. For quicker results, you might want to break it down into use cases (blog, e-commerce, SaaS, etc.), platforms (WordPress, Shopify...)

Broader topic, pretty much captured by industry giants:

• web analytics for blog (you got it already but more specifically)
• ecommerce analytics metrics (E.g. 11 E-Commerce Metrics You Must Start Tracking In 2022)

More specific topic, easier to capture with very little link juice (E.g.: shopify analytics ecommerce tracking)

As a better alternative you might want to go after your target audience instead of sticking to analytics-related topics. As I understand correctly the majority of your audience is startup founders like yourself. So you have a better idea of what to write about. Just start every blog post with keyword research, search for long-tails with low keyword difficulty. Don't forget to plug CTA block.

I leave the whole heavy lifting to you because you know the topic better.

Hope that helped!

Hi @swebdev,
Nice product, I actually built something similar for my coworker's birthday in past. If recocards existed back then, I would definitely use it.

Okay. There is a problem. The main landing page is built with react and Google experiencing difficulties indexing JS rendered pages. To capture organic traffic you might want to rebuild it for server rendering.

I see you prepared a blog on the subdomain. I would run the blog on the main domain for the sake of possible backlinks. Google considering subdomain as a separate domain so you essentially will be pushing SEO for two websites. WordPress actually a good fit for creating landing pages which I'll describe below.

eCards in general is a super competitive niche. But you're doing something different.

I did some keyword overview in the niche of group e-greetings. There is definitely an opportunity in keywords with low difficulty:

• group thank you card
• group ecards farewell
• virtual get well card from group
• virtual thank you cards from group, etc.

I would create pages for numerous occasions with some specifics, following this keyword pattern:

Base words to start:

• group virtual cards
• group digital cards
• group ecards
• group egreetings

Occasion:

• birthday (also can be more specific: 21st birthday, 30th, 40th, 50th, etc.)
• work anniversary (or specifically: 5th work anniversary ecard)
• retirement
• farewell
• get well
• thank you (E.g. thank you group ecard for boss)
• etc.

But I would also try to find occasions that are not that competitive as Birthday. Something like maternity leave or sabbatical.

Recipient: boss, coworker, friend, girlfriend, dad, mom, sister, wife, etc.

Combining all those you can create a nice landing page structure:

Top Page: Birthday Group eCards

• Sub Page: 30th Birthday Group eCards
• Sub Page: Boss Birthday Group eCards
• etc.

Top Page: Work Anniversary Group eCards

• Sub Page: 5th Work Anniversary Group eCards
• etc.

Think a bit on each section, you need to avoid multiple landing pages for essentially the same thing. Be careful with something like Farewell and Work Anniversary, because there is no need to create Farewell for Coworker subpage because Farewell (generally) should capture keywords related to "coworkers". It is important not to create similar pages, because they eventually will cannibalize each other in the SERP.

Content for pages

Title: Free Group eCard for Farewell - Create Virtual Farewell Card
H1: Group Farewell eCard

Paragraph: Based on the competition I would say you don't need plenty of text there. 150-200 words of meaningful description should be enough. But try to include all relevant words. In this case: farewell, colleague, coworker, team, greeting, ecard, virtual card, etc. Basically, explain how a group of coworkers can congratulate a colleague in a very interesting way, and how fun is this.

-------CTA Block-------
H2: Create Farewell eCard For Coworker
Paragraph: something like "Finally the farewell greeting card done right. Ready to congratulate your colleague?"
Button: "Create Virtual Card For Free"
---------------------------

For each landing page you might need to create at least one high-res unique image with a nice screenshot of the eCard and some CTA on top.

So for example for the Farewell page you need to take a screenshot of Farewell group board with eCards (make it look nice, use some mockup) and place something like a button on top with the text "Create Group Greeting Card For Free".

The reason for that is that when I checked search results for relevant keywords it almost every time contained a Google Images snippet. It is a good opportunity for organic traffic in your niche, so you need to optimize the image for good CTR.

Don't forget alt text for the image as well, something like "Group Farewell eCard".

Also, use src-set. It's important to serve high-res for Google, but you might want a smaller image for the user for the sake of performance.

At the bottom you'll need to link to other pages using direct anchors ("Group Get Well eCard", "Group Birthday eCard For Boss", etc.)

Hope that helped. Let me know if you have any questions.

Hi Leandro!
I checked the niche real quick and it seems like not enough search volume for obvious keywords. I see you've got a bit of traction with this article: notion2sheets.com/blog/notion-portfolio/

Your direction with Notion Templates is great, and you can optimize it a bit more.

As an example, for that article, I would choose notion stock template for the main keyword, due to bigger search volume. Keywords like notion investment portfolio have <10 searches a month (and not showing up in ahrefs BTW)

You might want to plug stock in your title and H1, for example:
Title: Free Notion Stock Portfolio Template - Investment Tracker - notion2sheets
H1: Notion Stock Portfolio Template synced with Google Sheets

You're probably struggle finding new relevant topics for your guide. There is still not enough search volume for hyper-relevant keywords. You can perform keyword research and simply find everything containing "notion" and "template" related to numbers and tables, but there is almost nothing to choose from.

For the next post you might want to cover Notion Budget/Finance Template:

• notion budget template
• notion finance template
• notion personal finance template
• notion spending tracker template
• notion budget tracker template
• notion money tracker
• notion expense tracker
• budget tracker notion
• notion finance tracker template

I think you can find 2 or 3 more this way. Still not enough. In order to find more topics I would check:

1. What templates for Google Sheets people are interested in (E.g. google sheets inventory template, google sheets database template). Then simply change google sheets to notion and write a recipe on how to do this with Sheets and Notion using notion2sheets.
2. What integrations exist from something to Google Sheets. Meaning what data can be imported to Google Sheets and then to Notion. So something like Google Analytics → Google Sheets → Notion is essentially "How to sync data from Analytics to Notion" (through Sheets)

In order to get the maximum out of blog posts, I would always start with keyword research. For example, something like IMDb TV shows to Notion has no relevant keywords. This is a super-specific case and you might want to target something broader such as Import Live Web Data To Notion. I would try to twist the article towards a broader topic but use IMDb as an example. There is no need for IMDb to be in the title and H1. Tweak it and test.

Keyword research is a bit tricky in your niche, because most of the keywords are not showing up in ahrefs or keywordtool due to low/no volume, so you need to be creative here.

Unfortunately, I can not find some programmatic tricks for quick results, everything needs to be done manually.

Small technical thing: You have unnecessary pagination in the blog, as you're showing only 3 posts per page. I would suggest you increase it to 9-12. The reason for that is that now there are not enough posts for a proper link flow. Reaching most of your posts in the future will take a minimum of 3 clicks Homepage → Blog → Second Page → Post itself. The fewer clicks Google needs to perform, the better. The ideal scenario is Homepage → Page you're promoting (or page with a bigger potential search volume)

For most of your blog posts, /blog is the only entry point as of now. I would suggest you place links to valuable posts straight from the homepage, as well as from /faq and /need-help pages. Links from other posts are also a must. Ideally, try to include keywords in anchors and place links inside text. I wrote it in another review, but, try to create a minimum of 10 internal links from other pages to the page you trying to boost.

Just a quick one, you might want to claim a link from here: https://toughnickel.com/personal-finance/notion-stocks-template

Hope that helped a bit.

Kevin, this is a dodgy strategy, I'm not sure you really want to go that root.

There is a category of websites that are balancing on the edge of doorways. Few examples:
Misspellings: https://www.spellchecker.net/misspellings/terid
HEX colors: https://www.colorhexa.com/9467bd

They create programmatic landing pages at scale. The last example is ridiculous. You can imagine how many HEX color codes exist.

The first example is something that I would try. As you have a database of all basic definitions, you might want to find keyword patterns with low difficulty and generate pages programmatically. Glossary essentially.

Some acronyms have low difficulty, such as "EOW definition", but something like DAO is super competitive. So you need to be creative and try to find long-tails around acronyms like DAO or just leave them for now and focus on low-hanging fruits. Perform keyword research at scale. Take all your acronyms, add the word "meaning" or "definition" after each, check search volume and keyword difficulty for each. Take those with low difficulty and low search volume and test on them.

For this strategy, you need a lot of additional data to complement your definitions:

• Usage examples (scraping tweets can help)
• Difference between THIS and THAT (let's say EOW and EOD)
• Similar definitions (essentially from the same category)
• Programmatically generated image with the word typed (can help catch traffic from Google Images, and generally help the page)
• Some usage statistic
• Whatever you can come up with, the more the better.

You'll also need some connections between definitions in order to do a meaningful internal linking scheme. Basic categories such as "Tech" are not enough, you'll need to break them down more (Crypto, Games, Startups, etc.)

This is a kinda grey-hat strategy, so I'm not 100% up for that. But I would test.

You can also try catching new acronyms and slang words that pop up every day, to create a page first (but manually, not programmatically)

Hope that helped a bit.

Hi Kevin,

I'll start with getworkrecognized.com

Career ladder explorer is a cool idea: https://getworkrecognized.com/tools/career-ladders-explorer/stripe-2021

I would remove the year from the URL to keep it evergreen. The reason for that is that when someone shares your link publicly without an anchor, the URL itself will play the role of an anchor. So in 2023 you don't want 2021 to be in your anchor. Just update the title, H1 and content every year.

I noticed that you're targeting different keyword patterns on each page. In the case of Amazon you target "Amazon Leadership Principles". It has high keyword difficulty so you can't reach the first page of SERP at the moment. You might need to find related keywords with low KD and rewrite H1, title, and internal anchors.

I did a quick keyword research and there are much easier patterns:

• {company name} corporate culture
• {company name} work culture
• {company name} company culture
• {company name} engineering culture
• {company name} career opportunities
• {company name} company values
• {company name} career ladder
• {company name} engineering ladder
• {company name} management ladder

You can see that some of them already driving traffic to the Stripe page. I would suggest including 2 main keywords in H1 and keeping the year in the end: Stripe Company Values and Career Ladder in 2021
As for the title, you already optimized CTR on the Amazon page so something like 7 Values in Stripe's Corporate Culture for 2021 - Stripe Career Ladder should work

Splitting Monzo into 3 pages looks like a good idea in general. But I would try one page, simply because there is not enough search volume for each department separately.

Regarding the markup. At the moment each value name is H2. Usually, H2s are used to emphasize secondary keywords that you're trying to target. I would try convert value names into H3s and place H2 before all of them with something like Stripe Corporate Culture.

Another thing to try is list markup for values, there is a chance to catch featured snippets in SERP.

One technical thing you might want to fix. You have a hole in the URL path:
https://getworkrecognized.com/tools is 404. You need to have a page there.

The same situation with https://getworkrecognized.com/product and https://getworkrecognized.com/tools/career-ladders-explorer/monzo and probably you can find more.

Hope that helped. I'll come back for Tooltipr.

Hi @Jkbaseer

I like the direction you took with programmatic SEO.

That's genius:

Build App Like Zappos: https://tradly.app/p/zappos/

Build App Like GOAT: https://tradly.app/p/goat/

Those are great programmatic pages, but you might want to optimize them a bit more. There is no point to target keywords like Zappos, What is Zappos. There is a better pattern for the main keyword: Build App Like {App Name}.

In order to make them work I would do the following:

Title: 3 Ways To Develop An App Like Zappos and The Cost

H1: Build App Like Zappos

Paragraph about what is Zappos. I would also place screenshots of the app because you need images for this page

H2: How To Make A Zappos-like App?

1. Build App Like Zappos From Scratch
   Paragraph about how hard and pointless building Zappos from scratch.
   Pros: Fully custom
   Cons: Expensive, full of bugs, never-ending maintenance, etc.

2. Buy a Zappos Clone
   Paragraph about possibilities of finding the source code of Zappos android and ios clone.
   Pros: cheap
   Cons: usually full of bugs, almost not customizable, poorly coded

3. Build Zappos-like app with Tradly
   Paragraph on how easy to build Zappos with Tradly
   Pros: your pros
   Cons: almost none

H2: What's the cost to build an app like Zappos

Here you place two pricing cards:

Build from scratch (with a flag "Not recommended")
Starts from $40,000

Build with Tradly ("Recommended")
$19 / month

This way you can capture these keywords:

• Zappos Clone
• Build App Like Zappos
• How Much it Cost To Build an App Like Zappos, etc.

Then I would replace "Zappos" with any other apps that have some search volume.

You might want to strip everything that you don't need from WooCommerce, such as Product Reviews and Additional Information tabs as well as "Related Products" can be renamed to something like "Other App You Can Build With Tradly"

There are some competition, but they end up targeting keywords like "How To Use Zomato", "Zomato App Developer", etc.:

https://www.restroapp.com/blog/cost-make-app-like-zomato/

https://www.redbytes.in/how-to-make-an-app-like-flipkart/

Your direction is better.

Hope that helped. Thank you!

Hi, Rishi. I checked your site. Fell in love with the design.

You're doing a great job on link building as well:

https://www.makeuseof.com/apps-and-extensions-to-improve-twitter-on-desktop/

Looks like a good outbound SEO strategy.

You basically want to put your product on all those lists of alternative Twitter clients. You'll capture relevant keywords for your product, but on other websites.

There is hardly any SEO advice because I see no point in building links for the sake of increasing the DR of your website. Your homepage potentially can target just a few keywords:

• twitter alternative app (500 monthly searches)
• better twitter app (40 searches)
• twitter web client (150 searches)
• best twitter client (100 searches)

Can dig more, but overall it might be around 2k monthly searches. Without any content, you won't be able to capture more than that.

I checked other products in the same niche (Tweetbot, Tweetdeck, Twitterrific, Flitter, Tweeten, Boxy, just to name a few), and they did pretty much the same thing, trying to plug into those TOP articles and how-tos on other websites.

There is no golden nugget, unfortunately. You need to create landing pages in order to capture relevant keywords.

You might want to try to create at least one landing page — "Twitterrific vs Tweetbot". Compare them with your app side-by-side. Your app looks much much better, so it's a no-brainer. Keywords like tweetbot vs tweetdeck or tweetbot vs twitter have around 50 searches each. It is not difficult to capture them.

Speaking about the design, you might want to publish Kizie Sketch or Figma UI kit on all those websites for designers as a freebie. You published designs on Dribbble, try Behance and similar sites, upload to sketchappsources.com, figmacrush.com, etc. All designer resources with free templates are good sources of links. Just make sure that you plug a link to the download page on kizie.co

Hope that helped a bit.

Hi Gabriel,

I checked your website. Great product in a competitive niche.

You need landing pages and link juice. I have a few tips on content and backlinks, some of them are obvious.

You have an opportunity to target your competitors. Thank God you have plenty of them:

Sleekplan, Mopinion, UserEcho, UserReport, Upvoty, Canny, UserVoice, Nolt, Shipright...

Create comparison pages. Each competitor separate page. The page consists of feature comparison where your product wins by most of them (make it a table) and a brief unique description of your advantages compared to the rival. Examples of landing pages:

• UserVoice Alternative
• UpVoty Alternative
• Nolt.io Alternative
• Canny.io Alternative

In fact, because you have so many competitors, in addition to those pages you can also combine 2 rivals + you on one page. For example UpVoty vs Canny vs Bimbala.

Generate all possible combinations programmatically.

I checked the post from your blog https://bimbala.com/blog/product-management/3-simple-tips-for-email-marketing

It is interesting and helpful but has nothing to do with feedback boards. You can not really convert from this post. Also, the topic of email marketing is killed by giants. Let's say if MailChimp published it, that would make more sense for their business.

I would plan the content for the blog to essentially create lead magnets. Your audience is interested in integrating user feedback into roadmapping or how to find the first beta users for their SaaS. I think you can come up with hundred more topics that are highly relevant to your product and potentially can convert into sales. In order to get blog article work you need to create them at scale. Otherwise, you won't get a good internal link flow. In simple words: if the page has less than 10 internal links to it, the page is considered not valuable by Google. So you need to make sure you have enough, carefully considered, articles and each of them has more than 10 links from related articles.
Some SaaS products also utilize their researches or case studies in order to drive backlinks. If you can collect and analyze data, then something like "TOP 5 Features That Users Request The Most" can potentially be a linkbait piece of content.

Integrations for the sake of SEO

Integrations with other services are not only good for business, but for SEO as well. Let's say Intercom App, Slack App, Chrome extension, or Firefox Addon will give you fat backlinks. Most of them will be attributed with noopener norefferer but still will do. For example, slack.com/apps/A9G1TH4S2-loom
Also don't forget iOS, MacOS and Android apps. You can build something basic for the starter, For the Slack integration: Send a slack message when the user leaves a feature request. That will give an initial boost for your backlink profile.

One technical tip: please check this comment about 3 links in one post snippet. It's a small thing to fix, but super important for the right internal link flow.

Hope that helped.

Hey Oleksii,

I checked your website and understood the direction you took.
I like your Use Cases section, Comparison, and of course the Blog. I'll give my thoughts on each of them below. To be honest, in this niche there is not enough search volume of direct keywords, so you need to be creative.

From a technical point of view, I would suggest taking advantage of your internal links anchors. Your post teaser in /blog section contains 3 links to the same page:

First link has no anchor, because it contains an image;
Second — has article title as an anchor, which is good;
Third contains "Read More".

Google takes anchor from the first link and in your case it is empty. Also, you don't want 3 links to the same page. Change your markup to serve one link per post. Link anchor must contain just the title of the article and no other stuff such as date or author name. Leave all other info outside of the <a /> element. For a better user experience, you can stretch the link element above the whole teaser block with CSS.

I also noticed that you're placing post thumbnails as a div with background-image. I bet there is a good reason for that, but I would suggest placing it as an <img /> element with an alt attribute. The alt can be the post title.

If you targeting "create step by step guide" keyword, you would ideally link to that page with anchors like "create step by step guide" or "how to create step by step guide"

Also, something strange I saw in robots.txt. Check the second line, you might want to remove it.

At the moment you have a weak backlink profile and I would suggest you start capturing long-tail keywords or keywords with low search volume first. The easiest way for that is creating landing pages.

Let's take your Use Cases and break them down into more pages to target specific long-tails. I did a keyword overview real quick and saw that most of the related keywords to your niche are questions. So I would recommend creating how-tos with downloadable templates (freebies), in exchange for the email of course.

IT Support

• troubleshooting guide (how to create one + downloadable PDF template)
• self-serve support guide

Customer Success

• walkthrough guide
• quick start guide
• interactive help guide
• FAQ (that's broad, but you can find something more specific)
• release notes

Onboarding

• new employee onboarding guide

Education

• study guide
• online study guide (to be more specific)
• tutorial

etc.

All these can be published under /blog, but you need to link to them from your Use Case page as well.

I would try to consider topics for the blog with SEO in mind. You need to target an audience from the categories above. For example, the guy who is interested in creating an Onboarding guide for new employees might be interested in the article "10 Best Gift Kits for Onboarding New Employees" or "8 Things Netflix Do To Onboard Its New Employees".

About Comparison Section

Comparison to the rivals is generally a good SEO strategy. Some think it is overused, but it still works. All products (2 actually) from your comparison articles are shut down. You need to find new competition. As those pages are pretty easy to create, I would create pages for each you can find today.

When you can't find direct competitors anymore you can list Notion, Google Docs, Word, PowerPoint, etc. They are indirect competitors, but in the context of creating guides, they are. I saw this in the list of keywords for example "how to create user guide in word".

Alternatively, you can create blog posts on "How to create some guide in Word or Excel or PowerPoint or Notion" (as all these are low-hanging fruits), but at the end try to convert users.

Take a look at ClickUp, they killing it. Main page: https://clickup.com/compare, page for each competitor: https://clickup.com/compare/notion-alternative

About backlinks, I probably need more time to give you a few ideas on where to get them for your specific product. I might come back to you later.

Hope that helped.

Build more links from SaaS websites.

Hi Watanabe,

You’re right, react, vue, or angular are not a good fit for SEO.

I would suggest you move the app itself to a subdomain, let’s say app.getpodrest.com. It won't have a landing page, just simply sign-in/sign-up form.

On the main domain install WordPress and replicate the landing page you have now. WP is a good fit for the future content as well.

I'm trying to find the direction for the content and link building for your product. I might get back to you. In the meantime you can read my other comments, I covered some basic things there.

Hi @goenning, I reviewed similar product somewhere below

You’re in a very competitive area, but I think I’ll give you something specific soon