I'm building a new course creator... and I'd like you to tell me what you think of the landing page
Hey everyone,
I made a tweet recently asking for feedback on the landing page headline at https://www.tutorpass.io/ @ https://twitter.com/jeansymolanza/status/1346126992727543809?s=20
I got lots of interesting feedback and suggestions, such as:
-
Make a [insert adjective here] <great> course with our <great> Course Builder.
Create, Monetise and Share your Course Idea with Tutorpass.
These are just some ideas for you to experiment with. As has been mentioned, think about CTA and underlying pain-points. -
Building A Course Has Never Been Easier.
Tutorpass is the all-in-one solution for anyone looking to create a [insert adjective here] <brilliant> course.
Build better courses, faster.
Grow your Impact as a Tutor with Our [insert adjective] Course Builder. -
Neither of them particularly grip me. Make money sounds cheap and nasty but I understand the motive. The other feels a bit impersonal. Perhaps something along the lines of 'Grow your tuition business, quickly and simply' is more of a subtle middleground. What is your USP?
-
“Start creating <adjective that’s not better> courses faster”. This makes it seem like it would apply to content course creators and most people can “create” but not many people can “build”.
-
Both of these are completely different value propositions for course creators.
I had to look at your landing page to see which headline flows well.
The sections and the copy of the landing page is more towards { Make money selling courses online }.
But I think you are underselling yourself here. Selling courses is a part of a bigger picture that you deliver to your users and so is building courses faster.
You need to find a sentence combines the value proposition in a sweet short sentence.
Hope it clicked something with you. And I have to admit that you have worked really well on your landing page. It looks stunning. Where did you find those animated lottie illustrations?
However, someone mentioned to me that it's quite difficult to determine triggers from a non-target audience. So I decide to post in the next best place... here.
To all my budding course creators, what would you need to see on a landing page to pique your interest in a competing service or product?
Do you like any of the examples posted above?
Let me know please!
Hey @tutorpass,
props for this page. Most course platform landing pages look the same to me, but this one stands out with all the video pieces and motion. I like it a lot. It definitely got me interested!
The only thing I wish you added/changed is the pricing information visibility. Pricing should always be easy to find, either directly on the landing page or in a footer link. If I can't find the pricing information right away, I have to be really motivated to stick around and buy it. It also makes no sense to me personally to "hide it" behind a getting started button, as I often see or behind a long list of questions.
Another thing is the demo. You have a nice way of showing the UI of Tutorpass, but everything in there should be clickable, even if the data is fake. I would like to click on all the tabs you have shown me as well as the play button on the video preview to open it and get the feel for what it will be like for the students or course creators. If I can't, it is better to exclude those links from the demo.
Wish you plenty of success.
Kind regards,
g
Thanks a lot. I really appreciate your feedback and kind words. I'll take it on board!
I think both those headline options are just too generic. Just about any course platform could use that. If you don't convince people that yours provides unique value, then prospects will either go with one that does or choose the cheapest option.
I'd also try to avoid terms like "better" in your heads and subheads. They are subjective and hard to picture without more context. Better than what? Better how? By how much?
If you're going to highlight part of the headline in a different color, I would choose the word(s) that speak to the value or benefit instead of "courses."
I think the part below the hero area may be a screen shot of the actual product, but that's not immediately clear. I first thought that copy shown was copy for this page. You may want to swap that out with a different image so you don't confuse people.
I know minimalism is a trend in landing pages, so I understand not wanting to include a lot of copy, but I think this is really lacking important information for people who may be comparing course creation and distribution platforms. I'm not at the stage in course planning yet where I'm ready to choose a platform, but when I do I'll want to know things like:
The most intriguing part of the page to me was the part about behavioral science research. That could be a real differentiator and it piqued my interest, but I was disappointed it wasn't explained more. The learn more button lead to Notion. Perhaps that's a page that's in the works still and will lead to something more substantial?
I like the callouts of people and the amounts they made. It shows a benefit in specific, concrete terms. I think it would be stronger if it were even more specific. I wonder, for instance, how long it took to earn that?
As for the offer, demos can work, especially if the product is complex or has several distinct use cases that people need to be walked through. But they can turn people away as well. When I see a demo and can't find pricing, I assume that the product is going to be expensive.
Hopefully that helps.
Best of luck.
Sean, take you for taking the time to reply. Your insight was excellent and much appreciated especially on what intrigued you as a user. I plan on refreshing the landing page soon to make room for new ideas. Everything is still in flux at the moment, but views like yourself help me get on the right direction.
Glad to hear it. If you need help with it or would like me to take another look at some point, feel free to reach out.
whoa, cool! i'm going to take a look!