Ever since I read this quote (don't recall where from), i've been reading up about copywriting and how to improve my designs by taking it into consideration, so I asked people on Twitter to give me a one-liner about their project and i'd pick one to redesign.
When an ad for music lessons was changed from "Put music in your life" to "Puts music in your life", it brought in 3 times more leads.
Before I start, I wanted you to know that this was done in 2 days, there are a ton of improvements that can be made, but for the time spent, I think it's a fairly good outcome.
Now that we're below the fold, we want to further cement the product's features and its promises. Is starting easy? What do I need to get started? How long will it take to setup? All answered.
In the original landing page, there was no mention of any other features, after talking to the founder, there were 2 features that would make sense to add.
Finally, I added a final CTA and a little 'founder's note', again, to give more credibility as there is no social proof yet.
I'm very excited for them to launch this landing page and compare the results to the original and see how well it performs, still got a lot to learn about copywriting but i'm loving it. Throw in your constructive feedback, i'd love to know what you think!
Here are some of the questions I asked to better understand their product