My "top of funnel" is Twitter (no innovation there).
But, I want to feed Twitter, grow my network, and (gently) drive traffic to my site.
So, I've created a standard telegraph kind of image template for custom quotes and pithy statements to embed into /with my tweets which hopefully will make them more appealing.
As my current traffic is pretty modest. We'll see how it goes.
I'm also looking at adding these as pages on my site, so getting extra mileage there (under construction).