Boost conversions by pushing new users to log in with Google, but allow them to opt for email signup if they prefer.
Raj Mahal of PlanMoreTrips saw a 50% increase in conversions when he did this, and now he gets 92% of his signups this way. Before implementing it, his login required an email address but no password so he thought it was simple enough. Within days of adding Google login, though, he saw the benefits.
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